Innovation Aligned with Customer Needs
Transformation Aligned with Employee Needs

Contact us at any time for a specific question or appointment.

Get in touch with us

Tag: I + U season 1

Blog

Efficiency innovation – Please do not disturb

Is innovation necessarily the enemy of clean processes? What seems to be a classic management task is difficult to achieve in practice: continuous innovation that leads to an increase in efficiency. Why this is so, and what can be done about it, is the subject of this podcast episode with Gavino Wismach. Listen to it […]

Blog

Improving implementations

Great idea! (we don’t do either) Wheel of Progress, Jobs to Be Done, agile working, Design Thinking , Business Model Canvas and, and and… are certainly all ingenious methods and excellent tools. In practice, the rapid and secure introduction of tools and methods is particularly difficult. Often good and new approaches are burned and are […]

Blog

Qualitative market research

Validity of alternative facts How do you prove qualitative results? Anyone who has identified the Jobs to Be Done, whether to improve products or even to initiate a realignment of the company, must be absolutely safe. A typical challenge of qualitative market research and with the risk of making gross mistakes. How do you prove […]

Blog

Bob Moesta about Jobs to Be Done

No customer job = No innovation In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations. This episode is in English. Subscribers […]