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This workshop is for you if one of the following sentences applies to you:
You can participate in this workshop if you can answer the following with “Yes”:
If you think: That’s me, but is it worth it? Do you also deliver the added value that you promise here? Then you will find more information here to hopefully be able to answer this question with a clear yes:
The next workshop series will start in January 2024. The dates for the individual sessions and topics of the workshop are:
If you want to be part of it, just click on the button below. A pre-formatted email will open with all the information we need from you.
To keep the quality of the workshops high for all participants, we prefer to have a short conversation with each participant beforehand. We don’t sell the workshop series to just anyone. We will be happy to contact you or book an appointment directly here:
We will then reserve a place for you directly and you will receive an invoice. Receipt of payment within a maximum of 7 days after the invoice date confirms your place, otherwise the reservation expires. Then you will receive all further information and appointment invitations.
Of course! Good that you asked 🙂 You can find some original quotes from participants in the brochure, which you can read on or download. Or have a look around in the customer section, we are also happy to put you in direct contact with the companies and people you think I would like to ask about this.
Yes. Mastering Jobs to Be Done currently has three expert levels to demonstrate practical experience:
With the completion of this workshop, the Practitioner Level is acquired, which remains valid for four years. More information about the certifications is available in a direct conversation.
The workshops build on each other, so skipping individual workshop modules can lead to comprehension problems. However, as we know that it can always happen that you can’t make it on an unplanned date, we offer 1on1 Recap Sessions for 200€ (max. 1 time per course and participant).
There are still places available for this workshop. However, there will be no more than 16 participants in total.
The next workshop will be held in German.
Yeah, we’ll do it again for sure. The subsequent workshop will probably start in late summer 2024, the exact dates are still being finalised.
Hmm… There is no discount on this workshop, if that’s what you mean. Prices are fair and the same for everyone, but there are four ways to get discounted tickets:
8. October 2023
Discover the channel phase model developed by Peter Rochel to get the most out of your jobs-to-be-done research and optimally align your product or business model with customer needs.
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Read post3. October 2023
Innovation Strategies for Competitive Advantage: JTBD Workshop
At a time when companies need to constantly reinvent themselves to remain competitive, Oberwasser Consulting and UTXO Solutions jointly launch their latest live online workshop: “Mastering Jobs To Be Done (JTBD) Innovation Framework”.
This training is aimed at decision-makers, product managers, developers and other specialists in product development. It offers efficient methods and frameworks for all those who want to secure their company’s innovative edge. For the first time since 2020, Oberwasser Consulting’s complete JTBD Innovation Framework is again available in a format accessible to all and not just as an exclusive in-house offering
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Read postAre you looking for an effective method for customer research and innovation management? Then the Wheel of Progress® is just right for you. In our latest podcast episode, Katharina Weigert and Peter Rochel talk about the versatile applications of this revolutionary framework.
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Read post30. September 2023
Innovation & Strategic Development: A Comprehensive Guide to Corporate Success -Delve into the myriad facets of innovation and strategic development, exploring their indispensable roles in achieving sustainable corporate success. Gain insights from the experts at Oberwasser Consulting and learn how to integrate innovative strategies to stay ahead in today’s dynamic market.
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Read post25. March 2023
The Jobs-to-Be-Done (JTBD) method is a powerful tool to drive innovation and transformation in organisations. A crucial success factor for JTBD projects is well-conducted interviews with the right candidates. In this article we will give you tips and tricks on how to find the right interview candidates for your JTBD interviews and how to prepare them optimally.
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Read post3. March 2023
In the contemporary economic landscape, a fierce competition prevails, and it has become imperative for businesses to continuously enhance their offerings, be it products, services or even their business models, to stay relevant and competitive. To create a prosperous product or service, it’s crucial to comprehend the demands and prerequisites of our patrons. Achieving a deep understanding of our customers’ needs will allow us to cater to their requirements effectively and build long-lasting relationships with them. By taking the time to study their wants and pain points, we can develop solutions that are not only efficient but also exceed their expectations. Ultimately, this approach can lead to increased customer satisfaction, loyalty, and business growth. A proficient approach to fulfilling these necessities is by implementing the Jobs-to-be-Done (JTBD) methodology. This piece of writing aims to elucidate the concept of the JTBD methodology and provide guidance on its effective implementation.
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Read post26. June 2022
In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your JTBD interviews in 3 steps. He shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.
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Read post26. May 2021
Podcast Short Episode (German language)- What is a Job to Be Done? Peter Rochel explains in 4 minutes what a JTBD is, how to describe it, which elements belong to it and why you need it.
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Read post15. June 2020
Great idea! (we don’t do either) Wheel of Progress, Jobs to Be Done, agile working, Design Thinking , Business Model Canvas and, and and… are certainly all ingenious methods and excellent tools. In practice, the rapid and secure introduction of tools and methods is particularly difficult. Often good and new approaches are burned and are […]
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Read postValidity of facts without alternatives How do you prove qualitative results? Those who have identified the Jobs to Be Done, be it to improve products or even to initiate a new direction for the company, must be absolutely certain. A typical challenge of qualitative market research and with the risk of making gross mistakes. How […]
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Read postIs demystification and a simpler picture coming from the JTBD? Eckhart Böhme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and […]
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Read postIs this disruptive, market-creating, or irrelevant? How do customers see your next feature, product, or marketing idea? Next big thing or irrelevant, that’s the question that will be the issue at our next Meetup in Cologne.
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Read postOn 08.01.2020 we continue, this time as a guest at wework. In this meetup we first refresh the JTBD basics. Then we deal with the Jobs to Be Done evaluation canvas “Wheel of Progress®”. Alexander Moths and Peter Rochel play through the application with you using a real case. Today it will be about winter […]
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Read postNo customer job = No innovation In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations. This episode is in English. Subscribers […]
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Read post