15. June 2020
Bob Moesta about Jobs to Be Done
No customer job = No innovation
In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations.
This episode is in English.
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About: Bob Moesta
Bob is one of the main architects of Jobs to Be Done Theory, founder and CEO of The Re-Wired Group. In the mid-1990s, Bob developed jobs to be done theory alongside Havard Business School Professor Clayton Christensen. Since then, he has continuously applied them, further developed them and optimised them for the challenges in their day-to-day business.
As a teacher, visual thinker and creator in almost every industry, Bob has helped develop more than 3,500 new products.
He is a Fellow of the Clayton Christensen Institute, as well as a visiting lecturer at Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.
Also in this episode:
- What was actually made of the milkshake job
- Ways to find Jobs to Be Done with artificial intelligence
- Evaluation of JTBD interviews and qualitative data
- Challenge in the B2B context
All episode links:
Literature references from this episode (Amazon Partner Links)
- The Jobs-to-be-Done Handbook
- Clayton M. Christensen – The Prosperity Paradox
- Preorder for Bob’s new book Choosing College
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