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Tag: Innovation


Mastering Jobs to Be Done – A framework for more than just product development

In the contemporary economic landscape, a fierce competition prevails, and it has become imperative for businesses to continuously enhance their offerings, be it products, services or even their business models, to stay relevant and competitive. To create a prosperous product or service, it’s crucial to comprehend the demands and prerequisites of our patrons. Achieving a deep understanding of our customers’ needs will allow us to cater to their requirements effectively and build long-lasting relationships with them. By taking the time to study their wants and pain points, we can develop solutions that are not only efficient but also exceed their expectations. Ultimately, this approach can lead to increased customer satisfaction, loyalty, and business growth. A proficient approach to fulfilling these necessities is by implementing the Jobs-to-be-Done (JTBD) methodology. This piece of writing aims to elucidate the concept of the JTBD methodology and provide guidance on its effective implementation.


Efficiency innovation – Please do not disturb

Is innovation necessarily the enemy of clean processes? What seems to be a classic management task is difficult to achieve in practice: continuous innovation that leads to an increase in efficiency. Why this is so, and what can be done about it, is the subject of this podcast episode with Gavino Wismach. Listen to it […]


Qualitative market research

Validity of alternative facts How do you prove qualitative results? Anyone who has identified the Jobs to Be Done, whether to improve products or even to initiate a realignment of the company, must be absolutely safe. A typical challenge of qualitative market research and with the risk of making gross mistakes. How do you prove […]


Bob Moesta about Jobs to Be Done

No customer job = No innovation In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations. This episode is in English. Subscribers […]