Careful
Disruption
Recognising real customer needs. Gain clarity. Enable progress. Talk to us - and find out what your customers really want.
Get in touch with usHow can I ask my clients to find out what they really want, if they don’t even know themselves. That’s what we talk about in all these articles and podcasts. This collection is about client interviews and interview techniques. Specifically about JTBD interviews. See it as a source of inspiration or use it as a guide to get better at interviewing clients yourself.
…or listen to our podcast INNOVATE+UPGRADE wherever podcasts are available.
8. April 2025
JTBD interviews are supposed to visualise customer needs – but often nothing happens afterwards. Find out why the transfer fails and how you can do better in this podcast episode with Jan Milz. We show you how to use jobs-to-be-done research strategically and systematically transfer results into products, communication and innovation.
25. March 2023
The Jobs-to-Be-Done (JTBD) method is a powerful tool to drive innovation and transformation in organisations. A crucial success factor for JTBD projects is well-conducted interviews with the right candidates. In this article we will give you tips and tricks on how to find the right interview candidates for your JTBD interviews and how to prepare them optimally.
26. June 2022
In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your JTBD interviews in 3 steps. He shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.