Contact us at any time for a specific question or appointment.

Get in touch with us

Tag: Customer Interviews

How can I ask my clients to find out what they really want, if they don’t even know themselves. That’s what we talk about in all these articles and podcasts. This collection is about client interviews and interview techniques. Specifically about JTBD interviews. See it as a source of inspiration or use it as a guide to get better at interviewing clients yourself.

Subscribe for free

…or listen to our podcast INNOVATE+UPGRADE wherever podcasts are available.

jobs to be done podcast


JTBD Interviews: Effective candidate selection

The Jobs-to-Be-Done (JTBD) method is a powerful tool to drive innovation and transformation in organisations. A crucial success factor for JTBD projects is well-conducted interviews with the right candidates. In this article we will give you tips and tricks on how to find the right interview candidates for your JTBD interviews and how to prepare them optimally.


Recruiting JTBD interview guests

In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your JTBD interviews in 3 steps. He shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.