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Tag: Eckhart Boehme

Here you’ll find all podcast episodes, posts or articles by and with JTBD (Jobs to Be Done) expert Eckhart Böhme.

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jobs to be done podcast


Qualitative market research

Validity of facts without alternatives How do you prove qualitative results? Those who have identified the Jobs to Be Done, be it to improve products or even to initiate a new direction for the company, must be absolutely certain. A typical challenge of qualitative market research and with the risk of making gross mistakes. How […]