Here you’ll find all podcast episodes, posts or articles by and with JTBD (Jobs to Be Done) expert Eckhart Böhme.
…or listen to our podcast INNOVATE+UPGRADE wherever podcasts are available.
15. June 2020
Validity of facts without alternatives How do you prove qualitative results? Those who have identified the Jobs to Be Done, be it to improve products or even to initiate a new direction for the company, must be absolutely certain. A typical challenge of qualitative market research and with the risk of making gross mistakes. How […]