We help to innovate
and upgrade your business
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Do you know this? There are countless innovative ideas on how a business model, products or marketing could be improved or look in the future… But which of them strikes a chord in the market? What kind of change is really paying off? And how do you achieve this change quickly, effectively and successfully? This is where we come in: We help you to gain profitable insights and successful results in a very short time. From day one. Guaranteed.
Customer jobs are the central basis for all value drivers in the business model. The question is how well you know them and use them systematically.
The JTBD methodology was communicated in a very understandable way and the interviews were conducted very professionally. The project offers us the opportunity to address our customers with new service offers in a more targeted way.Michael von Pidoll – TÜV Rheinland AG
We especially liked the systematic and structured approach, so that we learned more relevant things about our product and our customers in the JTBD interview sprint in only 2 days (6 interviews) than in the 3 years before. After just under a week, we were able to directly triple our advertising campaign effectiveness with the results. Not only did we improve our marketing and sales, but we also got a better product out of it.Stefan Hück – Mantrafant
Thanks to the work of Peter Rochel, we managed to learn Jobs-To-Be-Done successfully and use it ourselves within only 2 weeks.Manuel Gerding, steadybit
He not only taught us the theory but also showed us directly how we can apply it to our complex area in software development. This is how we went from zero practical experience with JTBD to an operational small research team that can use JTBD independently in the future. Peter was always very helpful, flexible and extremely patient.
Thanks again! An unreserved 110% recommendation! 🙂 Anytime again!
Peter was very helpful and had a great knowledge of jobs to be done. Understood the gap between theory and practice very well – will provide the kind of practical information that will help you achieve you JTBD project goals.Thomas Baker – Rolls Royce
We’ll help you do it the way that best suits your business.
“Doing is like wanting – only more blatant!”Paulina Herpel – 4x German SUP Surfing Champion
We help you to align your corporate strategy, product, marketing and business models precisely with customer benefits. In addition, we determine: What exactly do customers want to achieve through their purchase? How do you retain your customers in the long term? Which channels do potential new customers use to find out about your offer?
We help you to make your company a magnet for highly motivated employees and skilled workers. And develop strategies to motivate them in the long term.
Companies can thus be partially or completely realigned. Existing structures and departments are aligned with customer jobs. The data continuously generated by Customer Job Focus is used in portfolio management.
Profitability and increased enterprise value are the inevitable consequences, not the end. We support companies in optimally preparing for an exit.
We offer all three of the following variants both remotely and on site or in combination. We speak either German, English or Spanish.
It doesn’t work without your help. We could promise, but not keep it. However, as a full service Jobs to Be Done agency, we can take a lot of the hardest work off your hands. From Research Sprint up to company-wide implementation of aJTBD Research Management.
Do you want to be independent and anchor all the necessary skills in the company yourself? Then we will enable you and/or yourTeams with Workshops , Trainings and events. Our facilitators led by Peter Rochel are said to be among the most experienced JTBD practitioners and trainers in Europe. Peter, among other things, developed The Wheel of Progress® together with Eckhart Böhme, as well as the JTBD / WoP masterclasses, sprint frameworks and trainings.
You need quick results, but want to be independent from agencies and consultants in the long term? Then this is the best option: Co-creating . We work together on the project while empowering you to manage it in the future without or with less external support.
6. February 2023
Innovative cashless payment solution for retail and hospitality: Lipa from Lightning Payment Services AG offers fast, secure payments with Bitcoin technology. Benefits for both sides: Customers get control and an overview, traders save fees. Listen to the podcast episode now or read on, right here.