partner for jtbd customer focus
for innovation and transformation

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Jobs to Be Done Agency

We help you to understand your customers. Meaning we’ll find and use significant and central customer Jobs to Be Done for your products, services and your business. We also show you exactly how to use them in order to align products, marketing, business models and your company structure with your customers needs. These tasks we do fast, safe and reliable. Guaranteed.

Customer jobs are the central basis for all value drivers in the business model. The only question is: how well you know it and use it systematically?

Systematically Creating Value by Focusing on Customer Jobs

You could also say we help you to solve urgent and/or important selection problems by systematically reducing uncertainties and creating evidence.

Do you know that? There are umpteen innovative ideas about how a business model, products or marketing could be improved or look like in the future… But what of it hits a nerve in the market? What kind of change is really paying off? You don’t have any security like yourself Customers really behavior and then you do what hurts the least – or nothing. That is exactly what we will solve for you or with you.

We help you and your organization to anticipate continuously or selectively, i.e. to foresee what will be the NEXT BIG THING, which Low Hanging Fruits you can harvest immediately and how you can recognize and reach your Blue ocean.

Product Development & Management

We will help you determine the innovative potential of your offer in the shortest possible time to sustainably line up the product development to the requirements of the market. For evolutionary (iterative) innovations and/or market creators innovations. So that you build products that more customers really want, in existing and new markets.

Find and Retain Customers

We help you identify highly effective marketing and distribution channels, including the message with the highest relevance to the best time. Tailor-made for your product range and the needs of the market. So that you can reach more customers in existing and new markets and make them become loyal fans.

Find and Retain Employees

We help you determine which measures will make your company a magnet for highly motivated, skilled workers and employees. So that your company not only inspires customers but also those resonsible to make sure it stays that way in the future.

Three Variants, Three Languages – Many Options

We offer all three of the following variants both remotely and on site or in combination. We speak either German, English or Spanish.

Empower – We’ll teach you and your teams

Do you want to be independent and anchor all the necessary skills in the company yourself? Then we will enable you and/or yourTeams with Workshops, Trainings and events. Our facilitators led by Peter Rochel are said to be among the most experienced JTBD practitioners and trainers in Europe. Peter, among other things, developed The Wheel of Progress® together with Eckhart Böhme, as well as the JTBD / WoP masterclasses, sprint frameworks and trainings.

Get it done – We’ll do it for you

It doesn’t work without your help. We could promise, but not keep it. But as a full service Jobs to Be Done Agency we can relieve you of a large part of the most difficult work and do a lot for you. From Research Sprint up to company-wide implementation of a JTBD Research Management.

Accompany – We’ll do it with you

You need quick results, but want to be independent from agencies and consultants in the long term? Then this is the best option: Co-creating. There we work together on the project, while we are enabling you to do it yourself or with less external support in the future.


Suitable articles and practical examples:

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Improving implementations

Great idea! (we don’t do either) Wheel of Progress, Jobs to Be Done, agile working, Design Thinking , Business Model Canvas and, and and… are certainly all ingenious methods and excellent tools. In practice, the rapid and secure introduction of tools and methods is particularly difficult. Often good and new approaches are burned and are […]

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Qualitative market research

Validity of alternative facts How do you prove qualitative results? Anyone who has identified the Jobs to Be Done, whether to improve products or even to initiate a realignment of the company, must be absolutely safe. A typical challenge of qualitative market research and with the risk of making gross mistakes. How do you prove […]

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Jobs to Be Done – Next Level

Is demystification and a simpler picture coming from the JTBD? Eckhart Böhme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and […]

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JTBD Meetup #24 – Kebab-flavoured pizza

Is this disruptive, market-creating, or a crappy chindogu? How do customers see your next feature, product, or marketing idea? Next big thing or irrelevant, that’s the question that will be the issue at our next Meetup in Cologne.

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Jobs to be Done Rewired

On 08.01.2020 we continue, this time as a guest at wework. In this meetup we first refresh the JTBD basics. Then we deal with the Jobs to Be Done evaluation canvas “Wheel of Progress®”. Alexander Moths and Peter Rochel play through the application with you using a real case. Today it will be about winter […]

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Bob Moesta about Jobs to Be Done

No customer job = No innovation In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations. This episode is in English. Subscribers […]

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