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Don’t want to do JTBD interviews yourself? Then hire experts to do it. The JTBD interviews carried out by our JTBD specialists deliver valuable results and that is guaranteed! No matter what area you work in or how you want to use Jobs to be Done for yourself.
Help you understand exactly why and under what conditions people change to your product long lastingly.
Help you understand what you have to do to always have enough applicants for vacancies and what motivates employees to perform at their best and makes them loyal fans of the company.
Jobs to Be Done Interviews are the most important element to identify addressable customer needs and the Jobs to Be Done.
That means concrete approaches with which the fuck-up rate of new product launches of 9:1 can be reversed. The most important basis for successful innovation in all areas. Processes, products/services and business models. Regardless of whether it’s about incremental improvements or groundbreaking new things.
From years of practice we know 2 things:
Knowing which essential customer “jobs” can yet only be addressed unsatisfactorily by the solutions offered and which products are in competition with one another. It helps you understand what customers would like to pay more for and shows why they are buying a product or not.