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Jobs to Be Done Interviews

Jobs to Be Done Interview Service

Our jobs-to-be-done research and interview services provide you with valuable data for innovation, business development, marketing and product development. With our support, you will find answers to the questions: What are the conditions under which people permanently switch to your product? What does the exact competitive landscape look like from the customers’ point of view? Which requirements must a product or service fulfil in order to be particularly valuable for customers, which details or features are irrelevant for customers? Which topics are particularly relevant for people to make them aware of a new product?

Valuable data and insights

Our interviews and research services not only provide data on all 10 elements of the JTBD, but also valuable insights to help you develop your business and successfully bring new innovative products to market. We are convinced that our services will give you the edge over your competitors.

Graphical representation of the data obtained from a JTBD Research

Example representation for the data of the element Sog (Pull) from our JTBD Research:

Pull is an incentive that comes from a new solution. Often these are qualities that are attractive and perceived as interesting, enticing or attractive. Pull belongs to the group of gains and is used in particular for marketing and sales purposes to influence purchasing decisions. Especially in phases two to four, pull is needed for channel phase or channel VP design.

JTBD Research Interview Result Data Example

We believe that every change is an opportunity and that with the right information and strategies you will succeed. Let’s shape the future of your company together and turn your visions into reality.

JTBD interviews with customers, or people who might become customers

Help you understand exactly why and under what conditions people change to your product long lastingly.

Interviews with your own employees

Help you understand what you have to do to always have enough applicants for vacancies and what motivates employees to perform at their best and makes them loyal fans of the company.

Get out of the building? We’ll do that for you!

Jobs to Be Done Interviews are the most important element to identify addressable customer needs and the Jobs to Be Done.

That means concrete approaches with which the fuck-up rate of new product launches of 9:1 can be reversed. The most important basis for successful innovation in all areas. Processes, products/services and business models. Regardless of whether it’s about incremental improvements or groundbreaking new things.

From years of practice we know 2 things:

  1. More than 90% of all customer surveys provide absolutely useless results ragarding this
  2. The interview technique required, which provides 100% valuable results in this regard, demandss intensive training

Most important raw material for the future of your company

Knowing which essential customer “jobs” can yet only be addressed unsatisfactorily by the solutions offered and which products are in competition with one another. It helps you understand what customers would like to pay more for and shows why they are buying a product or not.

Call now and get information on +49 221 16841669

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JTBD Interviews: Effective candidate selection

The Jobs-to-Be-Done (JTBD) method is a powerful tool to drive innovation and transformation in organisations. A crucial success factor for JTBD projects is well-conducted interviews with the right candidates. In this article we will give you tips and tricks on how to find the right interview candidates for your JTBD interviews and how to prepare them optimally.


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Recruiting JTBD interview guests

In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your JTBD interviews in 3 steps. He shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.


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