We help to innovate
and upgrade your business

Contact us at any time for a specific question or appointment.

Get in touch with us

Blog

Blog

Mastering Jobs to Be Done – A framework for more than just product development

In the contemporary economic landscape, a fierce competition prevails, and it has become imperative for businesses to continuously enhance their offerings, be it products, services or even their business models, to stay relevant and competitive. To create a prosperous product or service, it’s crucial to comprehend the demands and prerequisites of our patrons. Achieving a deep understanding of our customers’ needs will allow us to cater to their requirements effectively and build long-lasting relationships with them. By taking the time to study their wants and pain points, we can develop solutions that are not only efficient but also exceed their expectations. Ultimately, this approach can lead to increased customer satisfaction, loyalty, and business growth. A proficient approach to fulfilling these necessities is by implementing the Jobs-to-be-Done (JTBD) methodology. This piece of writing aims to elucidate the concept of the JTBD methodology and provide guidance on its effective implementation.

[...]

Read post
Blog

Efficiency innovation – Please do not disturb

Is innovation necessarily the enemy of clean processes? What seems to be a classic management task is difficult to achieve in practice: continuous innovation that leads to an increase in efficiency. Why this is so, and what can be done about it, is the subject of this podcast episode with Gavino Wismach. Listen to it […]

[...]

Read post
Blog

Improving implementations

Great idea! (we don’t do either) Wheel of Progress, Jobs to Be Done, agile working, Design Thinking , Business Model Canvas and, and and… are certainly all ingenious methods and excellent tools. In practice, the rapid and secure introduction of tools and methods is particularly difficult. Often good and new approaches are burned and are […]

[...]

Read post
Blog

Office sharing as a driving force

Coworking reimagined, with Philipp Hartje from Share DnC “When people from a wide variety of fields come together in one place to work, this is sometimes the beginning of an exciting journey, into new territory – it is not uncommon to come across the unexpected and, above all, a lot of inventiveness.” – This is […]

[...]

Read post
Blog

Qualitative market research

Validity of alternative facts How do you prove qualitative results? Anyone who has identified the Jobs to Be Done, whether to improve products or even to initiate a realignment of the company, must be absolutely safe. A typical challenge of qualitative market research and with the risk of making gross mistakes. How do you prove […]

[...]

Read post
Blog

Jobs to Be Done – Next Level

Is demystification and a simpler picture coming from the JTBD? Eckhart Böhme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and […]

[...]

Read post
Blog

JTBD Meetup #24 – Kebab-flavoured pizza

Is this disruptive, market-creating, or a crappy chindogu? How do customers see your next feature, product, or marketing idea? Next big thing or irrelevant, that’s the question that will be the issue at our next Meetup in Cologne.

[...]

Read post
Blog

Jobs to be Done Rewired

On 08.01.2020 we continue, this time as a guest at wework. In this meetup we first refresh the JTBD basics. Then we deal with the Jobs to Be Done evaluation canvas “Wheel of Progress®”. Alexander Moths and Peter Rochel play through the application with you using a real case. Today it will be about winter […]

[...]

Read post
Blog

Bob Moesta about Jobs to Be Done

No customer job = No innovation In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations. This episode is in English. Subscribers […]

[...]

Read post