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Tag: Meetup

Our Meetups are about the JTBD theory (Jobs to Be Done) and how to apply it in the real world. We strive to keep you up-to-date on the most advanced ways in defining and validating your customers’ jobs-to-be-done. Here you can find past and future events.


JTBD Meetup #24 – Kebab-flavoured pizza

Is this disruptive, market-creating, or irrelevant? How do customers see your next feature, product, or marketing idea? Next big thing or irrelevant, that’s the question that will be the issue at our next Meetup in Cologne.


Jobs to be Done Rewired

On 08.01.2020 we continue, this time as a guest at wework. In this meetup we first refresh the JTBD basics. Then we deal with the Jobs to Be Done evaluation canvas “Wheel of Progress®”. Alexander Moths and Peter Rochel play through the application with you using a real case. Today it will be about winter […]