Is the contribution of jobs-to-be-done market research unsatisfactory in your company or for your clients?
Are you already a JTBD practitioner and want to take your skills to the next level with other experienced JTBD practitioners? Then our JTBD Masters Retreat is just the thing for you! The JTBD Masters Retreat runs over 2 days and takes place in the uniquely inspiring environment, together with Peter Rochel and Jan Milz.
In this interactive and practical retreat workshop, we will show you how to systematically record and analyse Jobs to Be Done. Based on the JTBD Research and Innovation Framework, we will introduce you to the unique and structured JTBD innovation process, with which you can turn the needs of your customers into the foundation of sustainably successful business models.
Through the inspiring environment combined with theoretical foundations, practical exercises and case studies, you will learn how to implement the JTBD framework in your business context and better understand and address the needs of your customers. Our trainers are proven to be some of the most experienced JTBD practitioners and are here to support you. Their purpose is to aid in comprehending and implementing the concepts and methods, thereby enhancing productivity and attaining superior outcomes.
The next JTBD Masters Retreat will take place from 04. until 05. October 2023. The exact location has not yet been decided, except that it will be Western Europe. Your investment for the retreat is from 1.950 € net. Training materials and meals during the day are included in the price, accommodation and travel must be organised by the participants themselves. You can now reserve one of the maximum 12 places available without obligation.
Whether you work in top management, product development, marketing, sales or customer service or as a freelance consultant, our workshop is suitable for anyone who wants to better understand their customers and promote quality data-driven business development. In the unique environment you will not only benefit from our workshop but also have an unforgettable experience.
The retreat will take place in an unconference format. Every day there are topics that can be chosen freely by the participants and on which they work interactively. Each module includes theoretical basics, practical exercises and discussions. The retreat offers participants a balanced mix of theory and practice to gain a deep understanding of Jobs to Be Done and apply what they learn directly to their own work.
In addition, all participants have access to the contents of the “The Wheel of Progress®” Innovation Framework and can use all templates to implement their own remote JTBD projects with MURAL. This allows you to apply what you have learned directly in your company and develop innovative products and services based on the needs of your customers. Register now and take part in this unique workshop to take your work to the next level!
Each in-depth module includes theoretical lectures, practical exercises and discussions. The duration and content of the in-depth modules can be adapted to the needs and prior knowledge of the participants.
If you wish, we will also accompany you after the workshop for a successful implementation of the contents in-house in your company.
Jan Milz is an experienced entrepreneur and product manager with a wide range of experience in various industries. His core competence lies in product invention and product development with the help of jobs-to-be-done, which he has been involved with since 2013. Jan openly shares his extensive knowledge with you and loves to report from the practice of his numerous projects.
Peter Rochel has been working with the Jobs to Be Done theory since 2006 and over the years has developed a unique JTBD Research & Innovation Framework and proprietary tools. He has conducted JTBD research and business model design for over 700 companies in various industries, as well as countless JTBD trainings and coachings.
It will help you understand your customers’ needs, identify their jobs and develop innovative products, services and business models on this basis.
8. October 2023
Discover the channel phase model developed by Peter Rochel to get the most out of your jobs-to-be-done research and optimally align your product or business model with customer needs.
3. October 2023
Innovation Strategies for Competitive Advantage: JTBD Workshop
At a time when companies need to constantly reinvent themselves to remain competitive, Oberwasser Consulting and UTXO Solutions jointly launch their latest live online workshop: “Mastering Jobs To Be Done (JTBD) Innovation Framework”.
This training is aimed at decision-makers, product managers, developers and other specialists in product development. It offers efficient methods and frameworks for all those who want to secure their company’s innovative edge. For the first time since 2020, Oberwasser Consulting’s complete JTBD Innovation Framework is again available in a format accessible to all and not just as an exclusive in-house offering
Are you looking for an effective method for customer research and innovation management? Then the Wheel of Progress® is just right for you. In our latest podcast episode, Katharina Weigert and Peter Rochel talk about the versatile applications of this revolutionary framework.
30. September 2023
Innovation & Strategic Development: A Comprehensive Guide to Corporate Success -Delve into the myriad facets of innovation and strategic development, exploring their indispensable roles in achieving sustainable corporate success. Gain insights from the experts at Oberwasser Consulting and learn how to integrate innovative strategies to stay ahead in today’s dynamic market.
25. March 2023
The Jobs-to-Be-Done (JTBD) method is a powerful tool to drive innovation and transformation in organisations. A crucial success factor for JTBD projects is well-conducted interviews with the right candidates. In this article we will give you tips and tricks on how to find the right interview candidates for your JTBD interviews and how to prepare them optimally.
3. March 2023
In the contemporary economic landscape, a fierce competition prevails, and it has become imperative for businesses to continuously enhance their offerings, be it products, services or even their business models, to stay relevant and competitive. To create a prosperous product or service, it’s crucial to comprehend the demands and prerequisites of our patrons. Achieving a deep understanding of our customers’ needs will allow us to cater to their requirements effectively and build long-lasting relationships with them. By taking the time to study their wants and pain points, we can develop solutions that are not only efficient but also exceed their expectations. Ultimately, this approach can lead to increased customer satisfaction, loyalty, and business growth. A proficient approach to fulfilling these necessities is by implementing the Jobs-to-be-Done (JTBD) methodology. This piece of writing aims to elucidate the concept of the JTBD methodology and provide guidance on its effective implementation.
26. June 2022
In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your JTBD interviews in 3 steps. He shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.
15. June 2020
Great idea! (we don’t do either) Wheel of Progress, Jobs to Be Done, agile working, Design Thinking , Business Model Canvas and, and and… are certainly all ingenious methods and excellent tools. In practice, the rapid and secure introduction of tools and methods is particularly difficult. Often good and new approaches are burned and are […]
Validity of facts without alternatives How do you prove qualitative results? Those who have identified the Jobs to Be Done, be it to improve products or even to initiate a new direction for the company, must be absolutely certain. A typical challenge of qualitative market research and with the risk of making gross mistakes. How […]
Is demystification and a simpler picture coming from the JTBD? Eckhart Böhme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and […]
On 08.01.2020 we continue, this time as a guest at wework. In this meetup we first refresh the JTBD basics. Then we deal with the Jobs to Be Done evaluation canvas “Wheel of Progress®”. Alexander Moths and Peter Rochel play through the application with you using a real case. Today it will be about winter […]
No customer job = No innovation In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations. This episode is in English. Subscribers […]