Qualitative market research

Validity of facts without alternatives

How do you prove qualitative results? Those who have identified the Jobs to Be Done, be it to improve products or even to initiate a new direction for the company, must be absolutely certain. A typical challenge of qualitative market research and with the risk of making gross mistakes. How do you prove results that are based only on a few customer interviews but can have a big impact on the company? That’s what this episode with Eckhart Böhme and Peter Rochel is about.

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Also in this episode:

Eckhart Böhme and Peter Rochel present how to proceed in Jobs to be Done projects to make sure you have found the right jobs and which tools and methods help.