15. June 2020
Qualitative market research
Validity of alternative facts
How do you prove qualitative results? Anyone who has identified the Jobs to Be Done, whether to improve products or even to initiate a realignment of the company, must be absolutely safe. A typical challenge of qualitative market research and with the risk of making gross mistakes. How do you prove results that are based only on a few customer interviews but can have a big impact on the company? This episode is about Eckhart Böhme and Peter Rochel.
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Also in this episode:
Eckhart Böhme and Peter Rochel present how you proceed in Jobs to be Done projects to ensure that you have found the right jobs and which tools and methods help.
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