Qualitative market research

Validity of alternative facts

How do you prove qualitative results? Anyone who has identified the Jobs to Be Done, whether to improve products or even to initiate a realignment of the company, must be absolutely safe. A typical challenge of qualitative market research and with the risk of making gross mistakes. How do you prove results that are based only on a few customer interviews but can have a big impact on the company? This episode is about Eckhart Böhme and Peter Rochel.

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Also in this episode:

Eckhart Böhme and Peter Rochel present how you proceed in Jobs to be Done projects to ensure that you have found the right jobs and which tools and methods help.