Qualitative market research

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Validity of facts without alternatives

How do you prove qualitative results? Those who have identified the Jobs to Be Done, be it to improve products or even to initiate a new direction for the company, must be absolutely certain. A typical challenge of qualitative market research and with the risk of making gross mistakes. How do you prove results that are based only on a few customer interviews but can have a big impact on the company? That’s what this episode with Eckhart Böhme and Peter Rochel is about.

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Also in this episode:

Eckhart Böhme and Peter Rochel present how to proceed in Jobs to be Done projects to make sure you have found the right jobs and which tools and methods help.