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Jobs to Be Done – Next Level

Is demystification and a simpler picture coming from the JTBD?

wheel of progress - bringing together the big picture of jtbd

Eckhart Böhme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and reduce complexity.

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