Peter Rochel & Oberwasser Consulting®

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Peter Rochel from Oberwasser Consulting is your expert for strategy consulting with a focus on jobs-to-be-done, customer-centred innovation and Bitcoin integration. With over 15 years of experience, he supports companies in developing innovative business models and successfully implementing disruptive technologies.

‘It all starts with putting people at the centre – for real.’

I am Peter Rochel, entrepreneur, strategy consultant and passionate innovation driver. I learnt early on that when we understand what customers really want, unimagined potential unfolds – and that’s exactly what Oberwasser Consulting is all about.

For over 15 years, I have been helping companies to live true customer centricity. Not just as a hackneyed buzzword, but as a strategic basis for successful and sustainable business models. I use tools for this purpose, some of which I developed myself – such as the Wheel of Progress® based on the Jobs-to-Be-Done theory (JTBD).

What drives me is the desire to show companies how to shape progress instead of just reacting to change. At Oberwasser Consulting, I combine three focal points to achieve this:

1. Strategic innovation systems

How can innovation be anchored in such a way that it is no longer a product of chance, but functions in an organised, results-oriented and sustainable way? This is where I draw on decades of practical experience in business model design, systemic management consultancy and concrete project management.

2. Radical customer centricity

With my experience from over 700 customer projects, I know that when we research and understand the true motives and needs of our customers (Jobs to Be Done), we make better decisions in product, marketing and strategy. This results in solutions that people really need – and are willing to pay for.

3. Disruptive Technologien wie Bitcoin & KI

I am convinced that Bitcoin and artificial intelligence (AI) will be among the key infrastructure technologies of the coming years. Both need to be considered strategically from a corporate perspective. As a co-founder of UTXO Solutions, I help companies to do just that: future-orientated, practical and economically viable.

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My principles – modern instead of moral

1. Focus on customer benefit
   Everything we do should create real added value. I put myself in the shoes of my clients and their customers in order to understand exactly what is needed. This is the only way to achieve real progress.
2. Customised solutions instead of standard consulting blah-blah
   With me, you don’t get copy-paste methods, but a package that really suits your goals. With a fixed price, fixed deadline and a focus on results.
3. Lasting effect
   I keep at it until results are visible. Whether it’s developing new products, sharpening your offering or strategically integrating Bitcoin – we don’t do it for the pitch deck case, but for real progress.
4. Clarity, honesty, commitment
   I don’t like hidden costs or endless meeting loops. Even if it’s sometimes uncomfortable: I say what’s important. That saves time and gets us to our goal faster.
5. Innovation as a system, not as a project
   I believe in a combination of clear customer understanding, methodical structure and openness to new technologies. This is the headwater mentality: always staying on top because we consistently orientate ourselves towards actual progress.

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Certificates & stations (selection)

• Masterclass Business Model Generation (Strategyzer Academy)
• Lecturer for Corporate Management & Business Model Design (EMBA)
• JTBD expert since 2006 / co-developer of the Wheel of Progress®
• Founding member of Bitcoin-Bundesverband e.V.
• Chairman of the Supervisory Board of PRIOGO AG (2017-2024)

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What you can expect

• Honest sparring: I’m here to give you clarity – even if that means questioning cherished assumptions.
• Pragmatic implementation: From customer interviews to positioning or Bitcoin integration: We get to work.
• Technology savvy with a down-to-earth approach: If AI or Bitcoin make sense for your model, we’ll incorporate them. If not, I’ll tell you that too.
• A strong network: if you need more, I bring the right people with me. Fast, professional, to the point.

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Who works with me

• CEOs, founders & strategy managers who want to tap into new opportunities.
• Product & innovation teams who want to stop bypassing customers.
• Pioneers & transformers who are looking for real differentiation instead of buzzwords.

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And you?

If you feel it’s time to break new ground, then let’s talk. I offer sparring sessions, workshops and keynotes to get ideas on the road. And if it fits: also as a strategic advisor.

[Book an appointment now] or[Contact us]

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‘Quality creates benefits – and that’s what it’s all about: creating real, sustainable benefits for people, companies and our common future.’