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Recognising real customer needs. Gain clarity. Enable progress. Talk to us - and find out what your customers really want.
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This post is also available in: Deutsch (German)
Understand what really drives your customers – and work with us to develop products, offers and strategies that enable real progress. With the Jobs-to-be-Done (JTBD) approach, we create clarity where others only guess.
Innovation and transformation are only sustainable if they are aligned with the actual progress of customers.
Jobs to Be Done (JTBD) is currently the most precise method for recognising when, why and for what customers really buy, switch or remain loyal.
With JTBD, we enable you to gain clarity about real customer needs – and translate this insight into effective innovation, focussed communication and stable business models.
In the end, only one person decides on the success of your company:
the customer.
Wer versteht, welchen Fortschritt er oder sie anstrebt – und was diesen Fortschritt heute verhindert –,
kann Produkte entwickeln, die wirklich gekauft, Marken aufbauen, die erinnern werden,
und Services anbieten, die Menschen weiterbringen.
Whether as a sparring partner for research & strategy, as a trainer & companion in JTBD processes or with an all-round carefree package for customer insights and innovation
we provide the foundations so that your teams can act in a customer-centric way – and your business model becomes future-proof.
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New services für die The Wheel of Progress® Frameworks. You can participate in the trainings from anywhere. They are specifically designed for decentralised learning and working. In less than a week, you’ll learn how to use the most effective tools like Jobs to Be Done, Pains and Gains to safely identify your clients, evaluate them and build them into your business model as drivers of success. Guaranteed! Get more information here!
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