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What are Jobs to Be Done and how can you work with them profitably? On this website you will find theme-shots explaining all of the important aspects and topics – briefly and on point.

jobs to be done podcast

Innovation consulting with a focus on your customers

With our jobs-to-be-done approach, we take your business to the next level: helping you understand and solve your customers’ real problems and drive innovation and progress in your business.

Aligning innovation and transformation with customer needs is the basis of all success. If you have clarity about what progress looks like from the customers’ point of view, you can create strong pull in the long term. With Jobs to Be Done (JTBD), we use the most effective business theory that can capture and understand the needs of your customers. In this way, we provide the basis for the successful work of your employees and implementation into powerfull business model designs.

Because it is only your customers who bring capital into your company. And those who have certainty about when, why and for what a product and a brand is bought or a service is really commissioned have the greatest information advantage that one could wish for in constantly changing markets.

On request, we will provide you with an all-round carefree package. Alternatively, we can accompany you with our expertise or enable you to carry out these existentially important examinations yourself. Just as it best suits your individual and holistic success strategy.

New: Innovation Workflow Sprints with The Wheel of Progress® Framework

New services für die The Wheel of Progress® Frameworks. You can participate in the trainings from anywhere. They are specifically designed for decentralised learning and working. In less than a week, you’ll learn how to use the most effective tools like Jobs to Be Done, Pains and Gains to safely identify your clients, evaluate them and build them into your business model as drivers of success. Guaranteed! Get more information here!

Current Selection of Topics

Dirk Roeder: The interface between blockchain technology and the corporate world

Discover how blockchain and bitcoin technologies are revolutionising the corporate world in our podcast ‘The Bitcoin Effekt’ with Dirk Roeder from Deutsche Telekom MMS. Find out more about the challenges and opportunities of integrating these technologies in large companies.

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Unlocking Innovation: Fuzzy Front End Research with the Wheel of Progress

Are you looking for an effective method for customer research and innovation management? Then the Wheel of Progress® is just right for you. In our latest podcast episode, Katharina Weigert and Peter Rochel talk about the versatile applications of this revolutionary framework.

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Relai CEO Julian Liniger: The bridge between bitcoin technology and people

In a world where disruptive technologies set the tone, Bitcoin is also repeatedly at the centre of many discussions. Julian Liniger, CEO of Relai and Forbes 30 Under 30 winner, dives deep into the challenges and solutions of buying Bitcoin and discusses how to make technology accessible to everyone.

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Innovation as the Key to Success: Strategies and Insights for Businesses

Innovation & Strategic Development: A Comprehensive Guide to Corporate Success -Delve into the myriad facets of innovation and strategic development, exploring their indispensable roles in achieving sustainable corporate success. Gain insights from the experts at Oberwasser Consulting and learn how to integrate innovative strategies to stay ahead in today’s dynamic market.

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JTBD Interviews: Effective candidate selection

The Jobs-to-Be-Done (JTBD) method is a powerful tool to drive innovation and transformation in organisations. A crucial success factor for JTBD projects is well-conducted interviews with the right candidates. In this article we will give you tips and tricks on how to find the right interview candidates for your JTBD interviews and how to prepare them optimally.

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JTBD Research and Product Development

🎧JTBD Deep Dive: From Research and Product Development🎧Dive into the world of product development and research with Jobs to Be Done! Learn about the challenges and misunderstood tools in this field. Get valuable insights and take your products to the next level. Listen to the podcast now!👂💻💡

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The Job to Be Done – JTBD

Podcast Short Episode (German language)- What is a Job to Be Done? Peter Rochel explains in 4 minutes what a JTBD is, how to describe it, which elements belong to it and why you need it.

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Bob Moesta about Jobs to Be Done

No customer job = No innovation In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations. This episode is in English. Subscribers […]

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