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With our jobs-to-be-done approach, we take your business to the next level: helping you understand and solve your customers’ real problems and drive innovation and progress in your business.
Aligning innovation and transformation with customer needs is the basis of all success. If you have clarity about what progress looks like from the customers’ point of view, you can create strong pull in the long term. With Jobs to Be Done (JTBD), we use the most effective business theory that can capture and understand the needs of your customers. In this way, we provide the basis for the successful work of your employees and implementation into powerfull business model designs.
Because it is only your customers who bring capital into your company. And those who have certainty about when, why and for what a product and a brand is bought or a service is really commissioned have the greatest information advantage that one could wish for in constantly changing markets.
On request, we will provide you with an all-round carefree package. Alternatively, we can accompany you with our expertise or enable you to carry out these existentially important examinations yourself. Just as it best suits your individual and holistic success strategy.
New: Innovation Workflow Sprints with The Wheel of Progress® Framework
New services für die The Wheel of Progress® Frameworks. You can participate in the trainings from anywhere. They are specifically designed for decentralised learning and working. In less than a week, you’ll learn how to use the most effective tools like Jobs to Be Done, Pains and Gains to safely identify your clients, evaluate them and build them into your business model as drivers of success. Guaranteed! Get more information here!
The Jobs-to-Be-Done (JTBD) method is a powerful tool to drive innovation and transformation in organisations. A crucial success factor for JTBD projects is well-conducted interviews with the right candidates. In this article we will give you tips and tricks on how to find the right interview candidates for your JTBD interviews and how to prepare them optimally.
Learn more🎧JTBD Deep Dive: From Research and Product Development🎧Dive into the world of product development and research with Jobs to Be Done! Learn about the challenges and misunderstood tools in this field. Get valuable insights and take your products to the next level. Listen to the podcast now!👂💻💡
Learn morePodcast Short Episode (German language)- What is a Job to Be Done? Peter Rochel explains in 4 minutes what a JTBD is, how to describe it, which elements belong to it and why you need it.
Learn moreNo customer job = No innovation In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations. This episode is in English. Subscribers […]
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