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Get in touch with usThe Wheel of Progress is a visual business tool based on the Jobs to be Done theory. It enables fast and cost-effective qualitative market research for companies of all sizes. In just a few days it helps to identify customer needs, improve products and gain competitive advantage.
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15. June 2020
Is demystification and a simpler picture coming from the JTBD? Eckhart Böhme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and […]
On 08.01.2020 we continue, this time as a guest at wework. In this meetup we first refresh the JTBD basics. Then we deal with the Jobs to Be Done evaluation canvas “Wheel of Progress®”. Alexander Moths and Peter Rochel play through the application with you using a real case. Today it will be about winter […]