The Wheel of Progress is a visual business tool based on the Jobs to be Done theory. It enables fast and cost-effective qualitative market research for companies of all sizes. In just a few days it helps to identify customer needs, improve products and gain competitive advantage.
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15. June 2020
Is demystification and a simpler picture coming from the JTBD? Eckhart Böhme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and […]
On 08.01.2020 we continue, this time as a guest at wework. In this meetup we first refresh the JTBD basics. Then we deal with the Jobs to Be Done evaluation canvas “Wheel of Progress”. Alexander Moths and Peter Rochel play through the application with you using a real case. Today it will be about winter […]