Would you like to gain a more profound comprehension of your customers‘ needs within a matter of days and create groundbreaking products and services? If you’re interested in learning how to master the concept of Jobs to Be Done, then our workshop on “Mastering Jobs to Be Done” is the perfect fit for you. This workshop features a one-of-a-kind JTBD research and innovation framework that will provide you with valuable insights and tools to enhance your understanding of this important concept.
In this interactive and practical live online workshop, we will show you how you can systematically capture and analyse jobs to be done with The Wheel of Progress®. Based on The Wheel of Progress®, we present a unique JTBD research and innovation framework that allows you to create an innovation process that focuses on the needs of your customers.
By blending theoretical principles, hands-on exercises, and practical case studies, you will acquire the knowledge to apply the JTBD framework within your organization, empowering you to gain a deeper insight into your customers’ needs and deliver more effective solutions. Our fascilitators consist of highly skilled JTBD professionals who will be by your side throughout the training process. Their purpose is to aid in comprehending and implementing the concepts and methods, thereby enhancing productivity and attaining superior outcomes.
The next open Mastering JTBD Research& Innovation Online Workshop will start in January 2024. If you still want to be part of it, then book an online meeting now, or call us if no appointment is available. We offer exclusive online in-house workshops and trainings at any time.
The modules usually take place in the mornings, starting at 9:00 a.m. (CET) until 11:00. +30 minutes Q&A afterwards.
Whether you are in Top management, in product development, marketing, sales or customer service, our workshop is suitable for anyone who wants to better understand their customers and promote data-driven decision-making. Enrol today and participate in a thought-provoking workshop that equips you with the necessary tools and comprehension to customise your work according to your clients’ requirements and achieve success. Come and witness how you can elevate your innovative ideas to new heights using JTBD and the WoP Innovation Framework!
The workshops take place remotely via Zoom and MURAL, and comprise different modules of mostly 2.5 hours each. Each module includes theoretical basics, practical exercises and discussions. The workshops offer participants a balanced mix of theory and practice to gain a deep understanding of Jobs to Be Done and apply what they learn directly to their own business.
In addition, all participants have access to the contents of the “The Wheel of Progress®” Innovation Framework and can use all templates to implement their own remote JTBD projects with MURAL. This allows you to apply what you have learned directly in your company and develop innovative products and services based on the needs of your customers. Register now and take part in this unique workshop to take your work to the next level!
Each in-depth module includes theoretical lectures, practical exercises and discussions. The duration and content of the in-depth modules can be adapted to the needs and prior knowledge of the participants.
Katharina Weigert is an emerging professional and trainer in the field of Jobs to Be Done (JTBD). Originally from an academic background, she has worked extensively with the JTBD Innovation Framework and put it into practice. Her journey began as a dedicated student who became aware of the issue through Peter Rochel’s podcast. Today, she is the founder of The Outstanding Musician, a start-up that uses the principles of JTBD to create innovative solutions in the music sector.
Katharina has already conducted numerous trainings and online formats together with Rochel in her career to date and works as a moderator, trainer and facilitator. With a keen sense of the practical application of JTBD theories, coupled with her academic depth, she offers a unique insight into the method.
Her open and welcoming personality makes her not only an excellent trainer, but also a valuable contact person for anyone who wants to deal with JTBD in a scientific or practical way. It places particular emphasis on ensuring that access to knowledge about JTBD is open to all, regardless of professional background or level of education. Katharina Weigert is undoubtedly a promising voice in the JTBD community and will certainly contribute a lot to this exciting topic in the years to come.
Jan Milz is a respected Jobs to Be Done (JTBD) professional who has been using the method in his professional career since 2013. As a mentee of Bob Moesta, one of the pioneers of JTBD theory, he has extensive insider knowledge and practical experience. As a Product Manager he has led numerous software teams through the process of MVP (Minimum Viable Product) development.
Previously, he worked as a product owner at XING AG, where he was instrumental in shaping the company’s mobile strategy and leading the development of long-term product strategies. With his expertise in customer research and prototyping, Jan has helped both start-ups and established companies to better tailor their products and services to the needs of their customers.
Jan is also co-founder of Sixgroups.com and Sohomint, where he developed innovative online community experiences and SEO projects. He is a graduate of the University of Hamburg in the field of online communities.
Besides his work as a product manager and consultant, Jan is an active participant in the JTBD community and shares his knowledge and experience in workshops, trainings and conferences.
With his versatile expertise, Jan Milz is an invaluable expert for all those who want to develop further in the field of JTBD.
Peter has been dealing with the Jobs to Be Done theory since 2006 and has developed a unique JTBD Research & Innovation framework over the years. With experience spanning over 700 companies in different sectors, he has conducted extensive research on Jobs-to-be-Done (JTBD). His expertise extends to not only developing innovative products but also guiding companies through the entire process. He has provided unwavering support to organizations to help them conduct JTBD research to enhance and revolutionize their offerings, services and overall business strategies.
As one of the most experienced JTBD practitioners and trainers in the German-speaking world, Peter accompanies startups, founders, family businesses, large corporations. Founders, CEO’s, top managers, experienced UX’ers and researchers who want to successfully implement JTBD theory are also among his customers. With his in-depth understanding of Jobs to Be Done theory and business model strategy, he is able to solve complex challenges while focussing on the needs and wishes of customers.
Since 2017, Peter Rochel has been openly sharing his knowledge in meetups, podcasts, workshops and trainings. He not only imparts theoretical knowledge, but also implements this in the practice of his own companies. With his innovative and interactive way of working, he supports companies in understanding the needs of their customers and developing new products and services based on them.
Together with Eckhart Böhme, Peter developed The Wheel of Progress® Canvas in 2019, which helps companies to put the Jobs to Be Done theory into practice and to understand and improve their products and services from the customer’s point of view.
As a moderator and coach of our workshop, Peter not only contributes his profound knowledge, but also his many years of experience. He will help you understand the needs of your customers, identify their jobs to be done and develop innovative products and services on this basis.
8. October 2023
Discover the channel phase model developed by Peter Rochel to get the most out of your jobs-to-be-done research and optimally align your product or business model with customer needs.
3. October 2023
Innovation Strategies for Competitive Advantage: JTBD Workshop
At a time when companies need to constantly reinvent themselves to remain competitive, Oberwasser Consulting and UTXO Solutions jointly launch their latest live online workshop: “Mastering Jobs To Be Done (JTBD) Innovation Framework”.
This training is aimed at decision-makers, product managers, developers and other specialists in product development. It offers efficient methods and frameworks for all those who want to secure their company’s innovative edge. For the first time since 2020, Oberwasser Consulting’s complete JTBD Innovation Framework is again available in a format accessible to all and not just as an exclusive in-house offering
Are you looking for an effective method for customer research and innovation management? Then the Wheel of Progress® is just right for you. In our latest podcast episode, Katharina Weigert and Peter Rochel talk about the versatile applications of this revolutionary framework.
30. September 2023
Innovation & Strategic Development: A Comprehensive Guide to Corporate Success -Delve into the myriad facets of innovation and strategic development, exploring their indispensable roles in achieving sustainable corporate success. Gain insights from the experts at Oberwasser Consulting and learn how to integrate innovative strategies to stay ahead in today’s dynamic market.
25. March 2023
The Jobs-to-Be-Done (JTBD) method is a powerful tool to drive innovation and transformation in organisations. A crucial success factor for JTBD projects is well-conducted interviews with the right candidates. In this article we will give you tips and tricks on how to find the right interview candidates for your JTBD interviews and how to prepare them optimally.
3. March 2023
In the contemporary economic landscape, a fierce competition prevails, and it has become imperative for businesses to continuously enhance their offerings, be it products, services or even their business models, to stay relevant and competitive. To create a prosperous product or service, it’s crucial to comprehend the demands and prerequisites of our patrons. Achieving a deep understanding of our customers’ needs will allow us to cater to their requirements effectively and build long-lasting relationships with them. By taking the time to study their wants and pain points, we can develop solutions that are not only efficient but also exceed their expectations. Ultimately, this approach can lead to increased customer satisfaction, loyalty, and business growth. A proficient approach to fulfilling these necessities is by implementing the Jobs-to-be-Done (JTBD) methodology. This piece of writing aims to elucidate the concept of the JTBD methodology and provide guidance on its effective implementation.
26. June 2022
In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your JTBD interviews in 3 steps. He shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.
15. June 2020
Great idea! (we don’t do either) Wheel of Progress, Jobs to Be Done, agile working, Design Thinking , Business Model Canvas and, and and… are certainly all ingenious methods and excellent tools. In practice, the rapid and secure introduction of tools and methods is particularly difficult. Often good and new approaches are burned and are […]
Validity of facts without alternatives How do you prove qualitative results? Those who have identified the Jobs to Be Done, be it to improve products or even to initiate a new direction for the company, must be absolutely certain. A typical challenge of qualitative market research and with the risk of making gross mistakes. How […]
Is demystification and a simpler picture coming from the JTBD? Eckhart Böhme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and […]
On 08.01.2020 we continue, this time as a guest at wework. In this meetup we first refresh the JTBD basics. Then we deal with the Jobs to Be Done evaluation canvas “Wheel of Progress®”. Alexander Moths and Peter Rochel play through the application with you using a real case. Today it will be about winter […]
No customer job = No innovation In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations. This episode is in English. Subscribers […]