Unlocking Innovation: Fuzzy Front End Research with the Wheel of Progress

Are you looking for an effective method for fuzzy front end research and innovation management? Then our latest podcast episode “Unlocking Innovation: Fuzzy Front End Research with The Wheel of Progress” is for you.

Fuzzy Front End Research with the Wheel of Progress Canvas

🎧 Listen to the episode now! 🎧

Here you will find all the chapters of this episode with a time stamp:

00:00 Intro
02:51 Classical music and JTBD
10:07 Resilient Fuzzy Front End Research
23:32 Wheel of Progress in tool comparison
32:14 Classical musicians do want to make money after all
36:24 Manageable effort
38:24 Wow and love letters
45:13 Praise and more JTBD Science
47:29 Dates and Get-Out

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What is Fuzzy Front End Research?

Fuzzy Front End refers to the uncertain and less structured initial phases of innovation development. Our podcast episode highlights how the Wheel of Progress® can be used in this critical phase.

Why the Wheel of Progress®?

The Wheel of Progress® is a comprehensive framework that provides an in-depth understanding of consumer behaviour. It is an indispensable tool for modern companies that want to research and innovate effectively in the fuzzy front end phase. Get to know the tool and its application in detail in our training courses.

Practical applicability

The framework is both theoretically sound and practically applicable. It is ideally suited for data collection and analysis in fuzzy front end research and provides a structured approach to innovation processes.

Resume

If you want to take your fuzzy front end research and innovation processes to the next level, be sure to listen to our podcast episode “Unlocking Innovation: Fuzzy Front End Research with The Wheel of Progress”!