26. June 2022
Recruiting JTBD interview guests
In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your Jobs to be Done interviews in 3 steps. Peter shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.
Listen directly to I+U Season 2 Episode 037 here (German language)
All timestamps of the chapters of this episode:
00:00:00 Intro
00:01:08 1. Who do you need to talk to?
00:01:41 Customers
00:02:15 Customers in the B2B/B2G context
00:03:35 Non-Customers
00:05:49 2. how to get interview guests
00:09:18 3. preparations
00:09:26 Incentives
00:10:36 Prepare cover letter
00:13:19 Writing a Screener
00:14:28 Plan appointments and lead times
00:15:57 Do’s & Don’ts
00:20:17 Tooltipps
More episodes on this right here
- The MURAL Board from the Bitcoin Project with cover letter template
- Peters Workshopvorlagen bei Boardle.io
- Shot on the subject of JTBD and its elements
- Finding good test persons for JTBD interviews
- Clubhouse Talk on the topic of customer interviews
- Tools for conducting and documenting Jobs to Be Done customer interviews
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