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Recruiting JTBD interview guests

In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your Jobs to be Done interviews in 3 steps. Peter shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.

Listen directly to I+U Season 2 Episode 037 here (German language)

jobs to be done podcast

All timestamps of the chapters of this episode:

00:00:00 Intro
00:01:08 1. Who do you need to talk to?
00:01:41 Customers
00:02:15 Customers in the B2B/B2G context
00:03:35 Non-Customers
00:05:49 2. how to get interview guests
00:09:18 3. preparations
00:09:26 Incentives
00:10:36 Prepare cover letter
00:13:19 Writing a Screener
00:14:28 Plan appointments and lead times
00:15:57 Do’s & Don’ts
00:20:17 Tooltipps

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