Jobs to Be Done Masters Retreat

From research results to value-added products for users and business

Is the contribution of jobs-to-be-done market research unsatisfactory in your company or for your clients?

Are you already a JTBD practitioner and want to take your skills to the next level with other experienced JTBD practitioners? Then our JTBD Masters Retreat is just the thing for you! The JTBD Masters Retreat runs over 2 days and takes place in the uniquely inspiring environment, together with Peter Rochel and Jan Milz.

Learn Jobs to Be Done in a practical way as we implement it in all our projects.

In this interactive and practical retreat workshop, we will show you how to systematically record and analyse Jobs to Be Done. Based on the JTBD Research and Innovation Framework, we will introduce you to the unique and structured JTBD innovation process, with which you can turn the needs of your customers into the foundation of sustainably successful business models.

Inspirational environment, people and content

Through the inspiring environment combined with theoretical foundations, practical exercises and case studies, you will learn how to implement the JTBD framework in your business context and better understand and address the needs of your customers. Our trainers are proven to be some of the most experienced JTBD practitioners and are here to support you. Their purpose is to aid in comprehending and implementing the concepts and methods, thereby enhancing productivity and attaining superior outcomes.

Date, and location & prices for the next JTBD Masters Retreat

The next JTBD Masters Retreat will take place from 04. until 05. October 2023. The exact location has not yet been decided, except that it will be Western Europe. Your investment for the retreat is from 1.950 € net. Training materials and meals during the day are included in the price, accommodation and travel must be organised by the participants themselves. You can now reserve one of the maximum 12 places available without obligation.

Is this Mastering JTBD workshop for you?

Whether you work in top management, product development, marketing, sales or customer service or as a freelance consultant, our workshop is suitable for anyone who wants to better understand their customers and promote quality data-driven business development. In the unique environment you will not only benefit from our workshop but also have an unforgettable experience.

Have a read – that’s how the idea was born

Workshop work and training content

The retreat will take place in an unconference format. Every day there are topics that can be chosen freely by the participants and on which they work interactively. Each module includes theoretical basics, practical exercises and discussions. The retreat offers participants a balanced mix of theory and practice to gain a deep understanding of Jobs to Be Done and apply what they learn directly to their own work.

In addition, all participants have access to the contents of the “The Wheel of Progress®” Innovation Framework and can use all templates to implement their own remote JTBD projects with MURAL. This allows you to apply what you have learned directly in your company and develop innovative products and services based on the needs of your customers. Register now and take part in this unique workshop to take your work to the next level!

The following main topics are available

• Module 1: Introduction to Jobs to Be Done (JTBD) and “The Wheel of Progress®“
• Module 2: Identification of Jobs to Be Done – Suitable working hypotheses
• Module 3: Conducting JTBD interviews with The Wheel of Progress®
• Module 4: JTBD Segmentation – Securely identify and document patterns in qualitative JTBD interview series
• Module 5: Jobs to Be Done Research Results Evaluate – Identify utility value for your own business
• Module 6: JTBD Research & Innovation Framework – Implementing Exploration & Exploitation in the company with JTBD Research Data

Improve skills with 5 optional specialisation modules

Each in-depth module includes theoretical lectures, practical exercises and discussions. The duration and content of the in-depth modules can be adapted to the needs and prior knowledge of the participants.

• Skillset Mission clarification and sprint planning
• Skillset Recruitment of interview candidates in B2B
• Skillset Recruitment of interview candidates in B2C
• Deepdive JTBD Interview Skills
• Deepdive JTBD based Channels Exploration für Marketing
• Deepdive JTBD based Value Proposition Design

Optional additional offer

If you wish, we will also accompany you after the workshop for a successful implementation of the contents in-house in your company.

Facilitator & JTBD Trainer

Jan Milz is an experienced entrepreneur and product manager with a wide range of experience in various industries. His core competence lies in product invention and product development with the help of jobs-to-be-done, which he has been involved with since 2013. Jan openly shares his extensive knowledge with you and loves to report from the practice of his numerous projects.

Peter Rochel has been working with the Jobs to Be Done theory since 2006 and over the years has developed a unique JTBD Research & Innovation Framework and proprietary tools. He has conducted JTBD research and business model design for over 700 companies in various industries, as well as countless JTBD trainings and coachings.

It will help you understand your customers’ needs, identify their jobs and develop innovative products, services and business models on this basis.

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