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Podcast Innovate+Upgrade

Here you can find our latest podcast episodes. Use the tags below each episode to find more episodes that fit the respective topics. For example, all episodes on the topic of start-ups, sustainability, corporate culture or our short episodes with precise content on our Jobs to Be Done Framework and the Wheel of Progress®.


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Blog

Relai CEO Julian Liniger: The bridge between bitcoin technology and people

In a world where disruptive technologies set the tone, Bitcoin is also repeatedly at the centre of many discussions. Julian Liniger, CEO of Relai and Forbes 30 Under 30 winner, dives deep into the challenges and solutions of buying Bitcoin and discusses how to make technology accessible to everyone.

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Innovate+Upgrade: 100 episodes of inspiration for innovation and strategy

Welcome to the 100th Episode of Innovate+Upgrade with Peter Rochel! In this anniversary episode, we reflect on almost six years of strategic business development and share insights into effective methods and practices. Learn more about Business Model Design, Jobs to be Done (JTBD), and the importance of innovation and transformation. Discover how you can better understand customer needs and successfully lead your company into the future. Join us and let’s shape progress together from a customer perspective!

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Channel Phase Model: Optimise Jobs-to-be-Done Research

Discover the channel phase model developed by Peter Rochel to get the most out of your jobs-to-be-done research and optimally align your product or business model with customer needs.

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Unlocking Innovation: Fuzzy Front End Research with the Wheel of Progress

Are you looking for an effective method for customer research and innovation management? Then the Wheel of Progress® is just right for you. In our latest podcast episode, Katharina Weigert and Peter Rochel talk about the versatile applications of this revolutionary framework.

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Important instead of complicated – The good relationship between Bitcoin and bank

In this podcast episode of Innovate & Upgrade, Peter Rochel talks to Andreas Streb, Deputy CEO of Volksbank und Raiffeisenbank Bayern Mitte, about disruptive technologies and specifically the relationship between Bitcoin and banks. As the deputy CEO of a bank that is proactively involved with Bitcoin, Andreas Streb shares his perspective on the topic and explains how this technology landed on his screen and why they are involved with it.

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Special Episode – Live Mega Mashup Bitcoin Podcast 2023

In this podcast episode article, we dive deep into the world of Bitcoin and Lightning payments and explore how companies with business models similar to Sanifair can benefit from this innovative technology. Learn how integrating lightning payments can help increase customer satisfaction, reduce costs and reinforce a company’s image as a technology pioneer.

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JTBD Research and Product Development

🎧JTBD Deep Dive: From Research and Product Development🎧Dive into the world of product development and research with Jobs to Be Done! Learn about the challenges and misunderstood tools in this field. Get valuable insights and take your products to the next level. Listen to the podcast now!👂💻💡

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Paying cashless with cash – Bitcoin for the retail trade

Innovative cashless payment solution for retail and hospitality: Lipa from Lightning Payment Services AG offers fast, secure payments with Bitcoin technology. Benefits for both sides: Customers get control and an overview, traders save fees. Listen to the podcast episode now or read on, right here.

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Recruiting JTBD interview guests

In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your JTBD interviews in 3 steps. He shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.

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Blog

The Job to Be Done – JTBD

Podcast Short Episode (German language)- What is a Job to Be Done? Peter Rochel explains in 4 minutes what a JTBD is, how to describe it, which elements belong to it and why you need it.

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