Money – a word that everyone has heard of, but few know what it actually means. What do people use money for? Which jobs does it perform in their lives and others? What job are they hiring money for? What does money mean to whom in a global financial system? Under what conditions do people permanently switch to a different type of money? If you know the answer to all of these questions, congratulations! If you don’t, let’s find out together with our innovation study: Open Source JTBD on Money.
Exciting for all those interested in finance – and those who would like to be.
What is Bitcoin? What are the characteristics of good/bad money? What characteristics does money have for you?
For the Einundzwanzig Community, Nils Rauschert and Peter Rochel are out and about on the streets of Cologne. There they talk to many people about one topic: Bitcoin. How much do people actually know about Bitcoin and money in general? Which jobs does money have to perform?
The goal in Phase 1 is to give all participants a common understanding of the project. In order to do so, all members of the team are brought to the same level of information so that they have a shared language and idea about the JTBD, the elements and progress. Together they create a shared hypothesis and and define the candidate profiles – all of this happens within only a few hours.
In Phase 2 the data for the study is generated. The most valuable way to obtain information is through customer interviews. Which Jobs to Be Done do the products need to perform? Which ones should they perform? What are the pains and gains? What are the trigger events? All of this is worked out in interviews with individual candidates. All interviews for a hypothesis are recorded, analysed and mapped on Wheel of Progress® Canvases. At the end of Phase 2 there will be first evidence about the jobs that matter and the conditions under which people are willing to change to you product or solution long lastingly.
The research part is finished, patterns have been identified and elaborated, the strongest gains and forces are known. Now the findings/results are compared with your own business model or solution approach. Where are the greatest opportunities and possibilities? How do you benefit from the generated intel?
Those who are now wondering whether Bitcoin will become established as a means of payment can take a look at Coinpages and see where it is already possible to pay with Bitcoin today. If you want to buy specific products with Bitcoin, you can also find a lot of what your heart desires at Shopinbit. By the way, all of our services can also be paid for with Bitcoin.
7. December 2023
Discover how blockchain and bitcoin technologies are revolutionising the corporate world in our podcast ‘The Bitcoin Effekt’ with Dirk Roeder from Deutsche Telekom MMS. Find out more about the challenges and opportunities of integrating these technologies in large companies.
8. October 2023
In a world where disruptive technologies set the tone, Bitcoin is also repeatedly at the centre of many discussions. Julian Liniger, CEO of Relai and Forbes 30 Under 30 winner, dives deep into the challenges and solutions of buying Bitcoin and discusses how to make technology accessible to everyone.
18. April 2023
In this podcast episode of Innovate & Upgrade, Peter Rochel talks to Andreas Streb, Deputy CEO of Volksbank und Raiffeisenbank Bayern Mitte, about disruptive technologies and specifically the relationship between Bitcoin and banks. As the deputy CEO of a bank that is proactively involved with Bitcoin, Andreas Streb shares his perspective on the topic and explains how this technology landed on his screen and why they are involved with it.
2. April 2023
In this podcast episode article, we dive deep into the world of Bitcoin and Lightning payments and explore how companies with business models similar to Sanifair can benefit from this innovative technology. Learn how integrating lightning payments can help increase customer satisfaction, reduce costs and reinforce a company’s image as a technology pioneer.
21. March 2023
Are you a passionate Bitcoiner, entrepreneur, investor or just starting your Bitcoin journey? Then you’ve come to the right place! The Swiss Bitcoin Conference 2023, which takes place from 27 to 30 April in Kreuzlingen, the largest Swiss city on Lake Constance, is the place to be.
6. February 2023
Innovative cashless payment solution for retail and hospitality: Lipa from Lightning Payment Services AG offers fast, secure payments with Bitcoin technology. Benefits for both sides: Customers get control and an overview, traders save fees. Listen to the podcast episode now or read on, right here.