Tag: Shot

Here you will find podcast short episodes on the topics of JTBD, The Wheel of Progress® and client interviewing techniques. We call them shots. In it, we explain a topic succinctly and to the point in just a few minutes.

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The Three Types of Innovation

In this JTBD podcast shot, Peter Rochel explains what hypothesis-driven work is. In just under 6 minutes, Peter shows you what to watch out for and shares valuable tips and tricks that will save you time, stress and money.

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Hypothesis-Driven Working

In this JTBD podcast shot, Peter Rochel explains what hypothesis-driven working is. In just under 6 minutes, Peter shows you what to look out for and shares valuable tips and tricks that will save you time, nerves and money.

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Solutions – Your Competitors

I+U podcast shot. In four minutes, Peter Rochel nails down what the solutions element means in the JTBD context and how solutions help you identify the best market for your product.

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Limiting Context

I+U podcast shot. In three minutes, Peter Rochel gets to the heart of what defines the JTBD element “limiting context”.

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Forces in the Jobs to be Done Model

Forces are one of three central elements of a Job to be Done and of The Wheel of Progress JTBD Canvas – alongside events and the limiting context. They are the emotionally charged drivers of – or brakes on – progress and change.

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Trigger Events in the JTBD Progress Cycle

I+U podcast shot. In six minutes, Peter Rochel explains why events are so important in a JTBD context – which events there are and how to use them.

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Channel Phase Model: Optimise Jobs-to-be-Done Research

Discover the channel phase model developed by Peter Rochel to get the most out of your jobs-to-be-done research and optimally align your product or business model with customer needs.

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Recruiting JTBD interview guests

In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your JTBD interviews in 3 steps. He shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.

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The Job to Be Done – JTBD

Podcast Short Episode (German language)- What is a Job to Be Done? Peter Rochel explains in 4 minutes what a JTBD is, how to describe it, which elements belong to it and why you need it.