Shots are our short podcast episodes: in a few minutes we explain a tool from the JTBD Innovation Framework, the Wheel of Progress or an interview technique.
11. August 2026
The three types of innovation – sustaining, efficiency and market-creating – with examples, the fields exploit and explore, and the link to Jobs to be Done.
In this JTBD podcast shot, Peter Rochel explains what hypothesis-driven working is. In just under 6 minutes, Peter shows you what to look out for and shares valuable tips and tricks that will save you time, nerves and money.
I+U podcast shot. In four minutes, Peter Rochel nails down what the solutions element means in the JTBD context and how solutions help you identify the best market for your product.
I+U podcast shot. In three minutes, Peter Rochel gets to the heart of what defines the JTBD element “limiting context”.
Forces are one of three central elements of a Job to be Done and of The Wheel of Progress JTBD Canvas – alongside events and the limiting context. They are the emotionally charged drivers of – or brakes on – progress and change.
I+U podcast shot. In six minutes, Peter Rochel explains why events are so important in a JTBD context – which events there are and how to use them.
8. October 2023
Discover the channel phase model developed by Peter Rochel to get the most out of your jobs-to-be-done research and optimally align your product or business model with customer needs.
26. May 2021
Podcast Short Episode (German language)- What is a Job to Be Done? Peter Rochel explains in 4 minutes what a JTBD is, how to describe it, which elements belong to it and why you need it.