Here you will find podcast short episodes on the topics of JTBD, The Wheel of Progress® and client interviewing techniques. We call them shots. In it, we explain a topic succinctly and to the point in just a few minutes.
…or listen to our podcast INNOVATE+UPGRADE wherever podcasts are available.
11. August 2026
In this JTBD podcast shot, Peter Rochel explains what hypothesis-driven work is. In just under 6 minutes, Peter shows you what to watch out for and shares valuable tips and tricks that will save you time, stress and money.
In this JTBD podcast shot, Peter Rochel explains what hypothesis-driven working is. In just under 6 minutes, Peter shows you what to look out for and shares valuable tips and tricks that will save you time, nerves and money.
I+U podcast shot. In four minutes, Peter Rochel nails down what the solutions element means in the JTBD context and how solutions help you identify the best market for your product.
I+U podcast shot. In three minutes, Peter Rochel gets to the heart of what defines the JTBD element “limiting context”.
Forces are one of three central elements of a Job to be Done and of The Wheel of Progress JTBD Canvas – alongside events and the limiting context. They are the emotionally charged drivers of – or brakes on – progress and change.
I+U podcast shot. In six minutes, Peter Rochel explains why events are so important in a JTBD context – which events there are and how to use them.
8. October 2023
Discover the channel phase model developed by Peter Rochel to get the most out of your jobs-to-be-done research and optimally align your product or business model with customer needs.
26. June 2022
In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your JTBD interviews in 3 steps. He shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.
26. May 2021
Podcast Short Episode (German language)- What is a Job to Be Done? Peter Rochel explains in 4 minutes what a JTBD is, how to describe it, which elements belong to it and why you need it.