A marketing strategy is a plan that helps companies target their products or services and increase sales. It defines target groups, communication channels and messages to maximise market value and reach.
…or listen to our podcast INNOVATE+UPGRADE wherever podcasts are available.
11. August 2026
I+U podcast shot. In six minutes, Peter Rochel explains why events are so important in a JTBD context – which events there are and how to use them.