The Wheel of Progress is a visual business tool based on the Jobs to be Done theory. It enables fast and cost-effective qualitative market research for companies of all sizes. In just a few days it helps to identify customer needs, improve products and gain competitive advantage.
…or listen to our podcast INNOVATE+UPGRADE wherever podcasts are available.
11. August 2026
I+U podcast shot. In three minutes, Peter Rochel gets to the heart of what defines the JTBD element “limiting context”.
Forces are one of three central elements of a Job to be Done and of The Wheel of Progress JTBD Canvas – alongside events and the limiting context. They are the emotionally charged drivers of – or brakes on – progress and change.
I+U podcast shot. In six minutes, Peter Rochel explains why events are so important in a JTBD context – which events there are and how to use them.
Learn how the Jobs to Be Done method and strategic business development shape the purchase decision for coffee pot spare parts. Discover innovative ways to strengthen sustainability and customer loyalty.
JTBD Meetup in Frankfurt am Main, 6 February Thursday, 6 February 202018:45 to 20:45 Knowing the jobs to be done of your target group is important input when it comes to developing new products and product strategies. At this meetup, Eckhart Böhme will introduce you to the new The Wheel of Progress canvas (wheelofprogress.com). Working as a […]
15. June 2020
Is demystification and a simpler picture coming from the JTBD? Eckhart Böhme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and […]
On 08.01.2020 we continue, this time as a guest at wework. In this meetup we first refresh the JTBD basics. Then we deal with the Jobs to Be Done evaluation canvas “Wheel of Progress”. Alexander Moths and Peter Rochel play through the application with you using a real case. Today it will be about winter […]