Asking customers without collecting wish lists: posts and podcast episodes on interview technique and JTBD interviews – a guide for your own conversations.
8. April 2025
JTBD interviews are supposed to visualise customer needs – but often nothing happens afterwards. Find out why the transfer fails and how you can do better in this podcast episode with Jan Milz. We show you how to use jobs-to-be-done research strategically and systematically transfer results into products, communication and innovation.
25. March 2023
The Jobs-to-Be-Done (JTBD) method is a powerful tool to drive innovation and transformation in organisations. A crucial success factor for JTBD projects is well-conducted interviews with the right candidates. In this article we will give you tips and tricks on how to find the right interview candidates for your JTBD interviews and how to prepare them optimally.