Podcast Innovate+Upgrade

In this JTBD podcast shot, Peter Rochel explains what hypothesis-driven work is. In just under 6 minutes, Peter shows you what to watch out for and shares valuable tips and tricks that will save you time, stress and money.

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In this JTBD podcast shot, Peter Rochel explains what hypothesis-driven working is. In just under 6 minutes, Peter shows you what to look out for and shares valuable tips and tricks that will save you time, nerves and money.

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I+U podcast shot. In four minutes, Peter Rochel nails down what the solutions element means in the JTBD context and how solutions help you identify the best market for your product.

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I+U podcast shot. In three minutes, Peter Rochel gets to the heart of what defines the JTBD element “limiting context”.

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Forces are one of three central elements of a Job to be Done and of The Wheel of Progress JTBD Canvas – alongside events and the limiting context. They are the emotionally charged drivers of – or brakes on – progress and change.

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I+U podcast shot. In six minutes, Peter Rochel explains why events are so important in a JTBD context – which events there are and how to use them.

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Learn how the Jobs to Be Done method and strategic business development shape the purchase decision for coffee pot spare parts. Discover innovative ways to strengthen sustainability and customer loyalty.

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In a world where disruptive technologies set the tone, Bitcoin is also repeatedly at the centre of many discussions. Julian Liniger, CEO of Relai and Forbes 30 Under 30 winner, dives deep into the challenges and solutions of buying Bitcoin and discusses how to make technology accessible to everyone.

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Welcome to the 100th Episode of Innovate+Upgrade with Peter Rochel! In this anniversary episode, we reflect on almost six years of strategic business development and share insights into effective methods and practices. Learn more about Business Model Design, Jobs to be Done (JTBD), and the importance of innovation and transformation. Discover how you can better understand customer needs and successfully lead your company into the future. Join us and let’s shape progress together from a customer perspective!

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Discover the channel phase model developed by Peter Rochel to get the most out of your jobs-to-be-done research and optimally align your product or business model with customer needs.

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Are you looking for an effective method for customer research and innovation management? Then the Wheel of Progress is just right for you. In our latest podcast episode, Katharina Weigert and Peter Rochel talk about the versatile applications of this revolutionary framework.

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In this podcast episode of Innovate & Upgrade, Peter Rochel talks to Andreas Streb, Deputy CEO of Volksbank und Raiffeisenbank Bayern Mitte, about disruptive technologies and specifically the relationship between Bitcoin and banks. As the deputy CEO of a bank that is proactively involved with Bitcoin, Andreas Streb shares his perspective on the topic and explains how this technology landed on his screen and why they are involved with it.

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In this podcast episode article, we dive deep into the world of Bitcoin and Lightning payments and explore how companies with business models similar to Sanifair can benefit from this innovative technology. Learn how integrating lightning payments can help increase customer satisfaction, reduce costs and reinforce a company’s image as a technology pioneer.

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🎧JTBD Deep Dive: From Research and Product Development🎧Dive into the world of product development and research with Jobs to Be Done! Learn about the challenges and misunderstood tools in this field. Get valuable insights and take your products to the next level. Listen to the podcast now!👂💻💡

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Innovative cashless payment solution for retail and hospitality: Lipa from Lightning Payment Services AG offers fast, secure payments with Bitcoin technology. Benefits for both sides: Customers get control and an overview, traders save fees. Listen to the podcast episode now or read on, right here.

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In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your JTBD interviews in 3 steps. He shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.

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Podcast Short Episode (German language)- What is a Job to Be Done? Peter Rochel explains in 4 minutes what a JTBD is, how to describe it, which elements belong to it and why you need it.

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Great idea! (we don’t do either) Wheel of Progress, Jobs to Be Done, agile working, Design Thinking , Business Model Canvas and, and and… are certainly all ingenious methods and excellent tools. In der Praxis ist die zügige und sichere Einführung von Tools und Methoden besonders schwierig. Oft werden gute und neue Ansätze verbrannt und […]

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Validity of facts without alternatives How do you prove qualitative results? Those who have identified the Jobs to Be Done, be it to improve products or even to initiate a new direction for the company, must be absolutely certain. A typical challenge of qualitative market research and with the risk of making gross mistakes. How […]

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Is demystification and a simpler picture coming from the JTBD? Eckhart Böhme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and […]

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No customer job = No innovation In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations. This episode is in English. Subscribers […]

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