Evidence-to-Impact
We provide priorities, decision papers and the rhythm: a review every two weeks – continue, adjust or stop. Implementation support is not another innovation programme. It is an execution and decision mode that translates insights into impact – measurable, prioritised and internally explainable.
Implementation support (Evidence-to-Impact) is an execution programme for executives and leadership teams who want to translate customer insights consistently into measurable impact.
The focus is on prioritising a few revenue levers, robust hypotheses, short experiments and clear decision bases.
The goal is tested decisions in a steady rhythm instead of further activity without impact.
Many companies don’t have an insight problem.
They have an impact problem.
There are:
But:
In the end, a clear answer to a simple question is missing:
What actually makes customers buy today – and what do we therefore do first?
Most organisations steer inwards:
Customers, however, decide outside this logic.
For them only one thing counts:
Does an offer create relevant progress in their concrete situation?
Internal data often shows correlations, but rarely causes of purchase.
Without evidenced buying conditions everything becomes important – and nothing gets prioritised.
That costs:
In short: plannable progress instead of activity simulation.
In implementation support, we work out together what the evidence shows:
under which conditions your customers buy – and what that means for your next decisions.
Building on Peter Rochel’s customer research since 2006 and more than 700 client projects, we translate insights directly into action.
Our starting point is the evidence from the Customer Insights Sprint; if no sprint came first, a short initial clarification lays the groundwork. Three questions matter:
We work with evidenced patterns, not with assumptions.
Together we identify:
Focus: do less, but the right things.
No reports, no theoretical ballast.
In a weekly sparring session:
Directly effective. Directly actionable.
Implementation support works in clear cycles:
New evidence → next decision
The result is progress with a learning curve, not activity for activity’s sake.
We work in short cycles, with clear measurement points
and without consensus theatre.
Up front – short initial clarification
Only if no sprint came first: we lay the groundwork for the start.
Week 1 – Kick-off
Weeks 1–3 – From evidence to levers
Weeks 3–4 – Decision paper & first lever
From week 5 – a fixed rhythm
If at least three of the following points apply to you, implementation support is relevant:
👉 Book implementation support now (in German) – without a prior sprint, it starts with a short initial clarification
Prefer to talk it through in English first? Book an intro call.
Which companies is implementation support suitable for?
It is aimed at companies and leadership teams that already have products, services or markets, but struggle to translate insights reliably into impact. Typical are organisations with several parallel initiatives, high decision pressure and a need for clear priorities.
How does implementation support differ from classic consulting?
It delivers no concepts or presentations, but works in short decision and execution cycles. Measures are only continued if their impact is evidenced. Everything else is adjusted or stopped.
How quickly are results visible?
We do not promise an effect within a set time – that depends on the team implementing and on the market. What we commit to is the rhythm and the deliverables: prioritised levers, tests with a metric and a review every two weeks with a decision paper for the board, advisory board or shareholders.
What role does customer research play in implementation support?
Customer research serves not insight for its own sake, but as a decision basis. The evidence usually comes from the Customer Insights Sprint. In implementation support we use it to derive hypotheses, prioritise measures and make impact measurable.
How many topics are worked on in parallel?
The focus is deliberately on only 3–5 prioritised levers. Implementation support reduces complexity instead of adding more.
Is implementation support meant for strategy or execution?
It combines both. Strategic clarity emerges from evidence-based decisions; execution happens in short, verifiable steps.
How does implementation support differ from the Customer Insights Sprint?
The Customer Insights Sprint creates clarity about customer logic and priorities.
Implementation support usually follows the sprint and starts where insights already exist and are to be consistently translated into impact.
How does implementation support differ from Mastering JTBD?
Mastering JTBD is a learning and capability-building programme.
Implementation support is an execution and decision programme with a direct focus on impact.
It is an execution programme for leadership teams who want to translate customer insights into revenue impact. The focus: prioritise a few revenue levers, run tests with a metric and hold a review every two weeks with a decision paper you can take to your board.
The Customer Insights Sprint delivers a robust decision basis, usually two to six weeks from the first interview. Implementation support normally builds on a sprint’s insights; without a sprint, it begins with a short initial clarification. It translates them into concrete measures, tests them and measures what works – on a two-week cycle.
For executives and leadership teams who already have customer insights but fail at execution and impact measurement. Typical: teams with roadmaps, projects and KPIs – but without a clear answer to what really makes customers buy.
For the leadership team: about 1–2 hours per week during regular operations. The jour fixe with Peter Rochel takes 60–90 minutes – plus preparing decisions and approving experiments. Operational execution stays with the internal team; OC provides structure, priorities and methodology.
Impact means: revenue levers identified, hypotheses tested, results provable in numbers. The metric of each test shows whether a lever works; we don’t promise a timeframe for that.
It is not a time-limited measure but an ongoing execution mode – for as long as it is needed. The rhythm is fixed: a review every two weeks. Many teams work with us for 6–12 months because the format’s value builds with every decision cycle.
If no customer insights exist yet – then the Customer Insights Sprint is the right first step. If you primarily want to learn the methodology, Mastering JTBD is the better choice.
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