Peter Rochel is the founder of Oberwasser Consulting in Cologne, a Jobs to be Done strategy consultant and the creator of the JTBD Innovation Framework. Since 2006 he has worked on more than 700 client projects – from mid-sized companies to large corporations, in German, English and Spanish. His guiding principle: progress is the currency customers pay in.
The first published qualitative longitudinal in-depth study of the Bitcoin market in Germany, Austria and Switzerland. 35 in-depth interviews, 6 buyer segments, 1,207 coded evidence cards – why people and companies really turn to Bitcoin, and where the switch breaks down.
Read the study (in German) →
Market study on visibility in AI answer engines: 271 sources, 182 hosts, price data as of 1 September 2026 – with the disclosure that we offer services in this market ourselves. Published with a DOI under CC BY 4.0.
Read the market study (in German) →
‘Everything starts with putting people at the centre – and really meaning it.’
I’m Peter Rochel: entrepreneur, strategy consultant and someone who loves to drive innovation. I learnt early on that when we understand what customers really want, unexpected potential opens up – and that is exactly what Oberwasser Consulting is about for me.
Since 2006 I have been helping companies put real customer centricity into practice. Not just as a worn-out buzzword, but as the strategic basis for business models that succeed and last. To do this, I use tools I have developed myself – such as the Wheel of Progress, developed together with Eckhart Böhme, based on Jobs to be Done theory (JTBD).
My first offering with Oberwasser Consulting, in 2014, was the Business Model Potential Workshop, and it is still on offer today.
What drives me is the wish to show companies how to shape progress instead of merely reacting to change. At Oberwasser Consulting, I bring together three areas of focus to do this:
How do you anchor innovation so that it is no longer a matter of chance, but works in an orderly, results-driven and lasting way? Here I draw on decades of hands-on experience in business model design, systemic management consulting and practical project management.
My experience from more than 700 client projects tells me this: when we research and understand the real motives and needs of our customers (Jobs to be Done), we make better decisions in product, marketing and strategy. That is how solutions come about that people really need – and are happy to pay for.
I am convinced that Bitcoin and artificial intelligence (AI) are among the decisive infrastructure technologies of the years ahead. Companies need to think about both strategically. As a founding member of the Bitcoin Bundesverband, I help companies do exactly that, in a way that is forward-looking, practical and economically sound.
Evidence first, then the decision on what gets built, dropped or tested. No bullshit bingo – just measurable progress.
‘You don’t need an innovation lab – you need clarity about what really moves your customers.’