Peter Rochel & Oberwasser Consulting®

Peter Rochel & Oberwasser Consulting^®

Peter Rochel from Oberwasser Consulting is your expert for strategy consulting with a focus on jobs-to-be-done, customer-centred innovation and Bitcoin integration. Working with Jobs to be Done since 2006, he supports companies in developing innovative business models and successfully implementing disruptive technologies.

‘It all starts with putting people at the centre – for real.’

I am Peter Rochel, entrepreneur, strategy consultant and passionate innovation driver. I learnt early on that when we understand what customers really want, unimagined potential unfolds – and that’s exactly what Oberwasser Consulting is all about.

Since 2006, I have been helping companies to live true customer centricity. Not just as a hackneyed buzzword, but as a strategic basis for successful and sustainable business models. I use tools for this purpose, some of which I developed myself – such as the Wheel of Progress based on the Jobs-to-Be-Done theory (JTBD).

My first offering with Oberwasser Consulting, back in 2014, was the Business Model Potential Workshop, and it is still on offer today.

What drives me is the desire to show companies how to shape progress instead of just reacting to change. At Oberwasser Consulting, I combine three focal points to achieve this:

1. Strategic innovation systems

How can innovation be anchored in such a way that it is no longer a product of chance, but functions in an organised, results-oriented and sustainable way? This is where I draw on decades of practical experience in business model design, systemic management consultancy and concrete project management.

2. Radical customer centricity

With my experience from over 700 customer projects, I know that when we research and understand the true motives and needs of our customers (Jobs to Be Done), we make better decisions in product, marketing and strategy. This results in solutions that people really need – and are willing to pay for.

3. Disruptive Technologien wie Bitcoin & KI

I am convinced that Bitcoin and artificial intelligence (AI) will be among the key infrastructure technologies of the coming years. Both need to be considered strategically from a corporate perspective. As a founding member of the Bitcoin Bundesverband, I help companies to do just that: future-orientated, practical and economically viable.

My principles – modern instead of moral

Focus on customer benefit
Everything we do should create real added value. I put myself in the shoes of my clients and their customers in order to understand exactly what is needed. This is the only way to achieve real progress.
Customised solutions instead of standard consulting blah-blah
With me, you don’t get copy-paste methods, but a package that really suits your goals. With a fixed price, fixed deadline and a focus on results.
Lasting effect
I keep at it until results are visible. Whether it’s developing new products, sharpening your offering or strategically integrating Bitcoin – we don’t do it for the pitch deck case, but for real progress.
Clarity, honesty, commitment
I don’t like hidden costs or endless meeting loops. Even if it’s sometimes uncomfortable: I say what’s important. That saves time and gets us to our goal faster.
Innovation as a system, not as a project
I believe in a combination of clear customer understanding, methodical structure and openness to new technologies. This is the headwater mentality: always staying on top because we consistently orientate ourselves towards actual progress.

Certificates & stations (selection)

Masterclass Business Model Generation (Strategyzer Academy)
Lecturer for Corporate Management & Business Model Design (EMBA)
JTBD expert since 2006 / developed the Wheel of Progress together with Eckhart Böhme (2019)
Founding member of the Bitcoin Bundesverband
Supervisory board of PRIOGO AG (2017–2024), its chairman from 2020

Strategyzer Certificate Training Business Model Innovation and Value Proposition Design by Peter Rochel

Strategyzer Certificate Masterclass Business Model Innovation and Value Proposition Design by Peter Rochel — Smart Certificate

Certificate Training Bitcoin Peter Rochel

Directors Academy Certificate Training for the Supervisory Board by Peter Rochel

Strategyzer Certificate Training Mastering Business Testing by Peter Rochel

Strategyzer Certificate Training Mastering Value Propositions by Peter Rochel

What you can expect

Honest sparring: I’m here to give you clarity – even if that means questioning cherished assumptions.
Pragmatic implementation: From customer interviews to positioning or Bitcoin integration: We get to work.
Technology savvy with a down-to-earth approach: If AI or Bitcoin make sense for your model, we’ll incorporate them. If not, I’ll tell you that too.
A strong network: if you need more, I bring the right people with me. Fast, professional, to the point.

Who works with me

CEOs, founders & strategy managers who want to tap into new opportunities.
Product & innovation teams who want to stop bypassing customers.
Pioneers & transformers who are looking for real differentiation instead of buzzwords.

And you?

If you feel it’s time to break new ground, then let’s talk. I offer sparring sessions, workshops and keynotes to get ideas on the road. And if it fits: also as a strategic advisor.

Book an appointment now or Contact us

‘Quality creates benefits – and that’s what it’s all about: creating real, sustainable benefits for people, companies and our common future.’

The Wheel of Progress® was developed in 2019 by Eckhart Böhme and Peter Rochel. The name is a registered word mark held by Eckhart Böhme in Germany and the European Union.