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Evidence, not claims – studies, white papers and cases

Evidence, not claims – studies, white papers and cases

Anyone can make claims. Here you’ll find what we can back up: two studies with a DOI, white papers drawing on more than 700 projects and cases with verifiable results – freely available, with sources, to pass on.

  1. Studies

    Wer genannt wird, wenn der Markt fragt (2026) – in German; in English: ‘Who gets named when the market asks’. The market for visibility in generative answer engines: prices, impact, demand and the paid diagnostic entry point. 29 pages, 271 source URLs, CC BY 4.0, DOI 10.5281/zenodo.22237512. Readable online, PDF without a form.

    Cover of the market study ‘Wer genannt wird’ (‘Who gets named’) by Peter Rochel, Oberwasser Consulting

    Bitcoin adoption in DACH – the JTBD adoption study (2026) – in German. The first study of the Bitcoin market in Germany, Austria and Switzerland based on real interviews rather than survey percentages: why business owners get in, why they stay, and why they leave with a hangover.

    Cover of the study ‘Bitcoin-Adoption in DACH: Wo der Markt zieht und wo der Switch bricht’ (‘Bitcoin adoption in DACH: where the market pulls and where the switch breaks down’) by Peter Rochel, Oberwasser Consulting

  2. White papers to download

    Missing the customer – why innovation fails without JTBD

    White paper (2025)
    Find out why products fail – and how companies use the JTBD method to innovate in a radically customer-centred way.

    17 pages of analysis drawing on more than 700 JTBD projects: why products miss the customer – and how you can prevent it. Download the PDF (in German) – free, no sign-up.

    Cover of the white paper ‘Scheitern am Kunden vorbei’ (‘Missing the customer’) by Peter Rochel, Oberwasser Consulting

    The expanded new edition is due in November. If you don’t want to miss it, subscribe to OC-Radar, our newsletter in German.

    Bitcoin and Jobs to Be Done – strategies for measuring real progress

    UTXO Solutions white paper (2025)
    How Bitcoin can be analysed with the JTBD method – and what that reveals about market maturity, use cases and product design.

    Cover of the white paper ‘Bitcoin-Strategien mit Jobs-to-be-Done’ (‘Bitcoin strategies with Jobs to Be Done’) by Peter Rochel, UTXO Solutions GmbH

    Download the complete white paper as a PDF (in German)

    Bitcoin, ESG and SDGs – corporate strategies amid regulatory change

    Commissioned by the Bitcoin Bundesverband (German Bitcoin Association) | Co-authors: Lars Eichhorst, Janine Paas, Peter Rochel
    A well-founded working paper for companies and investors on integrating Bitcoin in line with ESG.

    Download the complete white paper in German as a PDF

    Download the complete white paper in English as a PDF

    Cover of the working paper ‘Bitcoin – implications and opportunities for companies and investors from an ESG perspective’ by the Bitcoin Bundesverband, co-author Peter Rochel

  3. Case studies

    Cases from practice, with figures instead of adjectives – an overview of all JTBD case studies and four cases in full depth:

    Third-party evidence, not self-praise: Oberwasser Consulting in the media.

    3. Who are the white papers for?

    • Strategists who work on ESG, innovation or digitalisation
    • Product leads who want to achieve real progress
    • CFOs and CEOs who want to understand value creation – not just guess at it
    • Anyone who isn’t satisfied with buzzwords
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Podcast Innovate+Upgrade

3. October 2023

Unlocking Innovation: Fuzzy Front End Research with the Wheel of Progress

Are you looking for an effective method for customer research and innovation management? Then the Wheel of Progress is just right for you. In our latest podcast episode, Katharina Weigert and Peter Rochel talk about the versatile applications of this revolutionary framework.

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Bitcoin & Energy

18. April 2023

Important instead of complicated – The good relationship between Bitcoin and bank

In this podcast episode of Innovate & Upgrade, Peter Rochel talks to Andreas Streb, Deputy CEO of Volksbank und Raiffeisenbank Bayern Mitte, about disruptive technologies and specifically the relationship between Bitcoin and banks. As the deputy CEO of a bank that is proactively involved with Bitcoin, Andreas Streb shares his perspective on the topic and explains how this technology landed on his screen and why they are involved with it.

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Bitcoin & Energy

6. February 2023

Paying cashless with cash – Bitcoin for the retail trade

Innovative cashless payment solution for retail and hospitality: Lipa from Lightning Payment Services AG offers fast, secure payments with Bitcoin technology. Benefits for both sides: Customers get control and an overview, traders save fees. Listen to the podcast episode now or read on, right here.

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