11. August 2026
Limiting Context
Examine the circumstances, not the customers.
Listen wherever you get your podcasts:
Listen to I+U season 2, episode 021 right here
Limiting context is context that restricts your solution options at the very moment the Job to Be Done needs doing. In this episode, Peter Rochel explains what defines it, which events have taken place beforehand and how it differs, for example, from the forces. Limiting context (constraint) is one of the three core elements of the Jobs to be Done method and of The Wheel of Progress framework.
“Put another way, the critical unit of analysis is the circumstance not the customer.”
2003, The Innovators Solution, Clayton M. Christensen and Michael E. Raynor
See and understand the whole picture: the JTBD Canvas
Helps you describe customer jobs as simply as possible and as precisely as necessary: The Wheel of Progress Canvas
More episodes on this, right here
- Here Peter Rochel explains in 4 minutes what else, beyond events, makes up a Job to Be Done
- Episode 057 I+U shot on trigger events
- Clubhouse talk on customer interviews (in German)
- Special feature on JTBD interviews (in German)
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I+U Podcast-Shot. Peter Rochel bringt in drei Minuten auf den Punkt was das JTBD Element "Limitierender Kontext" ausmacht.
