Jobs to Be Done is more than a method: it is a way of making sense of decisions. Here you’ll learn how to understand buying and switching decisions, how to use the Wheel of Progress Canvas and how to run customer interviews that reveal real patterns.
Are synthetic users any good for customer interviews? My write-up of the Die Produktwerker episode with Tim Klein: forces yes, triggers no – and what they still help with.
Innovation & Strategic Development: A Comprehensive Guide to Corporate Success -Delve into the myriad facets of innovation and strategic development, exploring their indispensable roles in achieving sustainable corporate success. Gain…
Innovation rarely fails for lack of ideas – it fails for lack of a clear basis for deciding. Here we connect innovation strategy with evidence-based decision-making: from portfolio decisions and go-to-market to the question of why good products still fail.
Is innovation necessarily the enemy of clean processes? What seems to be a classic management task is difficult to achieve in practice: continuous innovation that leads to an increase in…
Discover how Share DnC is reshaping coworking and fostering innovation. Find out how the platform sublets unused office space and thus became the largest office space brokerage platform in Germany.…
Bitcoin from the perspective of companies and decision-makers: accounting, business model innovation, energy questions and the strategic implications for mid-sized companies.
Discover how blockchain and bitcoin technologies are revolutionising the corporate world in our podcast ‘The Bitcoin Effekt’ with Dirk Roeder from Deutsche Telekom MMS. Find out more about the challenges…
In a world where disruptive technologies set the tone, Bitcoin is also repeatedly at the centre of many discussions. Julian Liniger, CEO of Relai and Forbes 30 Under 30 winner,…
In this podcast episode of Innovate & Upgrade, Peter Rochel talks to Andreas Streb, Deputy CEO of Volksbank und Raiffeisenbank Bayern Mitte, about disruptive technologies and specifically the relationship between…
Peter Rochel talks to founders, strategists and practitioners about JTBD, innovation and evidence-based decisions. A selection of episodes is available in English as blog posts, with show notes and further links.
The three types of innovation – sustaining, efficiency and market-creating – with examples, the fields exploit and explore, and the link to Jobs to be Done.
In this JTBD podcast shot, Peter Rochel explains what hypothesis-driven working is. In just under 6 minutes, Peter shows you what to look out for and shares valuable tips and…
I+U podcast shot. In four minutes, Peter Rochel nails down what the solutions element means in the JTBD context and how solutions help you identify the best market for your…