The solutions element in the Jobs to Be Done context and how it is used
Listen to I+U season 2, episode 029 right here
Available wherever you get your podcasts:
00:00:00 Intro 00:00:19 Solutions are… 00:00:38 One JTBD – many solutions 00:01:14 Good and bad at the same time 00:01:38 What that means… 00:02:38 Finding the uncontested market for your solution 00:03:10 Get out
Data from JTBD interviews feeds directly into every area of a business, no matter how large or small the company. The Wheel of Progress provides the language and the method to capture and use JTBD data to full effect.
