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Navigating Complexity.
Evidence to Impact.

Get in touch with us

“It’s all hypotheses. And that’s the only thing I know.”

– Customer Insights Sprint · Fixed price from €16,500

“It’s all hypotheses. And that’s the only thing I know.” – Product lead, JTBD interview (translated from German)

Solve what really drives your customers – visibly better than anyone else.

A few properly conducted interviews are enough to discover what your customers really buy – evidenced instead of assumed, in about four weeks. We conduct them for you.

Free · no pitch · your entry point without a call
700+ projectssince 2006 JTBD~4 weeks to a decision
Reading the forces instead of guessing
From the right problem to the product
– How we work

We deliver it for you, develop it with you – or enable your team.

For you

Done for you: We deliver the finished result – you get clarity without tying up your own capacity.

Full relief

With you

Done with you: We develop it together on your real project – your team is in the room and learns along the way.

Together on the project

Enablement

We teach it to your team so you can do it yourselves afterwards – independent of external consultants.

Capability in-house
– Results, not tools

You are weighing your options – rightly so. The only question is: what do you actually get?

The difference from the obvious alternatives is not the tool, it is the result. The same goes for AI: it scales production, not relevance.

opinions (market research)→real reasons to buy
pitching better (sales training)→solving visibly better
frameworks & slides (consulting)→a verified decision
more output (AI tools & sales agents)→better decisions
gut feeling→evidence in weeks
Forces and connections in high-performance sailing

One quarter of flying blind can easily tie up €300,000–400,000 – without reaching product-market fit.

– The sprint

Three phases, a clear cadence – in about four weeks.

Phase 01
Hypotheses & setup
Sharpen the decision question, define the target segment and candidates, sort your assumptions. Your effort: one day with the core team.
Phase 02
Research
8–12 in-depth JTBD interviews. We handle recruiting and conduct them – you listen in live. Interviewing technique from the science of investigative interviewing.
Phase 03
Synthesis & decision
Condense patterns, prioritise jobs, identify levers. Delivery: demand map + executive summary + one clear recommendation.
Optional
Evidence-to-Action
Your team translates the evidence into an action plan – direction, measures and the assumptions you test first. (Page in German.)
– What you get

Your own empirical evidence, presentation-ready.

  • 8–12 in-depth JTBD interviews with real buyers and non-buyers – recruiting included
  • Demand map: job clusters, switching forces, buying triggers, your customers’ original language
  • Executive summary: ready to forward internally, straight to your management board
  • Delivery in English, German or Spanish – including mixed set-ups: research in the German market for English-speaking stakeholders, or the other way round
from €16,500
net, fixed scope
~4 weeks
to the executive summary
max. 6
sprints per year
– Entry points

Four tiers – start where you stand.

Tier 0 · free
Mismatch Audit
A 40-question self-diagnosis: where your offer misses your buyers’ job logic. A documented finding, no call required. (Currently in German.)
Tier 1 · €3,500
Diagnostic assessment
Analysis + stakeholder interviews + evidence-gap map. Fully credited towards the sprint.
Sprint · from €16,500
Option A – 1 segment
8–12 interviews, demand map, executive summary. About 4 weeks.
Sprint · from €33,250
Option B / C
2 segments + Demand Navigator. Option C adds an Evidence-to-Action workshop (from €37,750).
– Evidence

What happens when you solve the right problem visibly better.

Mantrafant · D2C

The founder knew his yoga mats were good – not why customers really bought. After the sprint: 5× sales, 60% lower cost per new customer.

Case study →

Digital Armour · B2B

JTBD research as the foundation for positioning and sales in the DACH cybersecurity market.

Case study (in German) →

Bitcoin adoption DACH 2026

35 adoption stories, 1,200+ evidence cards – the first published in-depth study of the DACH Bitcoin market, using exactly this methodology.

The study (in German) →

Listening is the most underrated form of customer care.

Peter Rochel · Oberwasser Consulting

– Frequently asked questions

What you probably still want to know.

What do I concretely get out of this?
You find your customers’ relevant, valuable problems and solve them visibly better than the competition. The result: products customers want, and a decision basis that increases the value of your business – in weeks, not quarters.
Do you do this for me or with me?
Both: We deliver the result for you (done for you), develop it with you on a real project (done with you) or enable your team to do it yourselves. You choose the mode that fits your pace, budget and learning goal.
What does it cost?
The price is public: from €16,500 net for one segment (8–12 in-depth interviews including recruiting, demand map, executive summary). Two segments with a Demand Navigator from €33,250. Fixed scope, no day rates, no renegotiation.
How quickly will I see results?
Option A takes about 4 weeks to the executive summary, Option B about 6 weeks. We fully take over the biggest time factor – recruiting the right interview partners.
Are 8–12 interviews really enough?
Yes – if they are conducted and cast properly. Qualitative depth from a small, systematically composed sample beats statistical correlation because it answers the WHY. Stable patterns regularly emerge from around 6 interviews per segment.
What if the sprint just confirms our assumptions?
The anti-confirmation promise is part of the package: We test your hypotheses against real decision reconstructions, not against opinions. Confirmation only counts as a result once it has survived the attempt to falsify it.
How do I justify the investment internally?
With the counter-calculation: What does another quarter of development on unvalidated hypotheses cost? In our research, one product lead put it at €300,000–400,000 of committed annual budget without reaching product-market fit. The executive summary is built so you can forward it straight to your management board.
Can you research a market that doesn’t speak my language?
Yes – and that combination is rare: We deliver in English, German or Spanish, and we run mixed projects – research in the German market for English-speaking clients, or the other way round. Interviews are conducted in your customers’ native language; analysis and deliverables arrive in yours.
What is the Mismatch Audit?
A free self-diagnosis instrument: 40 questions along five mismatch heuristics from our research. The result is a documented finding of where your offer misses your buyers’ job logic – your risk-free entry point, no call required. It is currently available in German.
– First step

Start with the free Mismatch Audit.

40 diagnostic questions show you where your offer misses your buyers’ job logic – a documented finding, no call required. The audit is currently delivered in German. A maximum of six sprints per year: if your decision has a deadline, an early start pays off.

Request the Mismatch Audit

Hol dir das Mismatch-Audit – kostenlos

40 Diagnose-Fragen entlang von fünf Stellen, an denen gute Produkte ihre Käufer verlieren. Du bekommst einen dokumentierten Befund, den du intern weiterreichen kannst – ganz ohne Gespräch mit uns. Trag dich ein, bestätige kurz deine E-Mail-Adresse, und das PDF ist sofort unterwegs.
Wir nutzen deine Angaben ausschließlich für den Versand des Mismatch-Audits und gelegentliche fachliche Impulse. Keine Weitergabe an Dritte. Abmeldung jederzeit über den Link in jeder E-Mail. Mehr dazu in unserer Datenschutzerklärung.
Both fields required · audit and form in German · or book directly: intro call in English (15 min)