Integrating Jobs to Be Done (JTBD) research into product development enables companies to create customer-centric and innovative products. JTBD focuses on understanding customer needs and goals in order to develop products that optimally meet them. This leads to higher product success as products are better tailored to customer needs rather than based on assumptions. JTBD research is a promising approach to competitive and customer-oriented product development.
…or listen to our podcast INNOVATE+UPGRADE wherever podcasts are available.
