Ask five people in your company how you actually make your money. How many answers do you get?
Sales probably has one. So does production. And at the away day you talk about a third. All three drive decisions every single day. The Potential Workshop puts them all on the table until they become one.
A workshop for owners, managing directors and their teams who want to know where their business model really stands today. Fixed price, quoted on request.
Five people from five departments. Five slips of paper. Three questions, each person on their own, no conferring:
Lay the slips side by side.
If they match: congratulations. Close this page, you don’t need us.
If they don’t: welcome. This is where it starts.
You might sleep worse after this test. Because of the decisions already resting on those slips: the offering you expanded last year. The role you filled. The price you never touched.
And waiting won’t make it any better. Every week brings new decisions, each one based on whichever picture happened to be loudest in the room.
The thing is, a blind spot doesn’t feel like a gap. It feels like certainty. That’s why sleeping on it for another night won’t help either.
“We need to do something with AI.” The pressure behind it is real. The problem is the “something”.
As long as nobody can say where value is created in your business, you buy technology based on whichever picture happens to be loudest in the room. Put the whole picture on the table first, and you’ll see three places: where AI amplifies your value, where it only adds cost and where you don’t need it at all.
The same goes for robotics, for Bitcoin, and for whatever technology everyone will be talking about next year.
At the Swiss Bitcoin Conference, a workshop for small and medium-sized businesses had exactly this goal. Afterwards, everyone was meant to know whether and where Bitcoin is relevant to their business model. And the “whether” was a real question.
We map your business model as it works today. The strategy paper stays in the drawer. The knowledge we need sits in the heads of the people who deal with customers, suppliers and processes every day. The workshop draws it out and lays it side by side, one building block at a time.
Which means you see where value is created for your customers, where it is created for you and where you have had blind spots until now.
The picture is yours. You don’t have to sell it to anyone first. And you’ll sleep soundly again.
“We know our business.” Every one of you does. That’s exactly the problem.
“That’s what our away day is for.” Keep it. Then you’ll be talking about the same business there.
“Workshops fizzle out.” Here the results are created in the room, in front of you, not afterwards at our office. What you do with them is your call. But you make it together.
“What does it cost?” A fixed price you know before you commit. Put it next to the next decision you’re going to make anyway, and do the maths yourself.
The process is fixed. The only things left to agree are the date, who takes part, the scope of the documentation and the venue: your premises, or ours at a separate flat rate including catering.
The Potential Workshop was Oberwasser Consulting’s very first offering, back in 2014. Since then, it has run with skilled-trades businesses and trades-related manufacturers, with online and web agencies and with sports academies, from micro-businesses through mid-sized companies to large corporations. At a glass manufacturer it was the kick-off for a larger project, and at the Swiss Bitcoin Conference the same format ran as the Innovation Bootcamp.
Twelve years on, it’s still on the menu. Then again, the question hasn’t gone away either.
Not strategy development and not a customer survey. It shows you where you stand and where it’s worth having a closer look.
And yes, we have a vested interest: if you’re still left asking what really drives your customers, the Customer Insights Sprint is the next step. Your picture will tell you whether you need it. We won’t.
That’s fine too, of course. Then everything stays as it is.
Which is exactly the point.
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