Innovation consulting: Maximise the potential of your business

Oberwasser Consulting is an innovation consultancy in Cologne, Germany, specialising in Jobs-to-be-Done (JTBD) research. Companies hire the team around Peter Rochel for fixed-price Jobs-to-be-Done research – qualitative JTBD interviews, analysis and strategy, delivered in English, German or Spanish, including mixed-market projects.

Looking for an innovation consultancy that delivers more than workshops and method cards? At Oberwasser Consulting we work with the Jobs-to-be-Done method (JTBD) to find out what your customers really need – and help you turn exactly that into new products, services and business models. Real innovation instead of innovation theatre.

Innovation is the key to success in a fast-changing world. Companies constantly have to develop and implement new ideas to stay ahead of the competition and realise their full potential. This is where Oberwasser Consulting comes in. As an experienced innovation consultancy we help you identify and maximise your company’s innovation potential: by identifying customer needs, developing new ideas, accelerating execution and measuring success. We deliver in English, German or Spanish – including mixed projects, such as research in the German market for English-speaking clients, or the other way round.

What sets us apart from other innovation consultancies

Many consultancies promise innovation – and then deliver design-thinking workshops, post-it marathons or trend analyses. That can be inspiring, but it is rarely strategically robust.

At Oberwasser we rely on the Jobs-to-be-Done method (JTBD). Why?

• Because we don’t brainstorm what a customer might want,
  but find out what actually moves them.
• Because we don’t develop hypotheses out of thin air, but validate them systematically with customer data.
• Because we don’t bet on personas, but talk to real people who have made real decisions.

Design thinking, agile, lean & co. are great tools – once you know which job actually needs to be done. That is exactly what we find out together with you.

Because those who don’t understand their customers often optimise right past the actual problem.

The next step: start your Customer Insights Sprint

You no longer want to guess what your customers need – you want to know?

Then our Customer Insights Sprint is exactly right:
In just a few weeks you get clear, structured answers to the question:
“What do customers actually hire my product for?”

Who is this for?

• You want to develop or improve a product
• Your marketing or sales activities are not working as planned
• You have many features – but only a few that are actually used
• You want to move from gut feeling to customer evidence

👉 Learn more about the Customer Insights Sprint →

Or book a no-obligation intro call right away:

The explore-exploit matrix helps companies plan and implement their innovation strategy. The explore strategy focuses on investigating new ideas, while the exploit strategy aims to optimise existing products and services. Efficiency innovation can serve both strategies.

What is innovation consulting by Oberwasser Consulting?

Oberwasser Consulting is an experienced innovation consultancy that supports companies of all sizes and industries in developing and implementing innovative ideas. Our consultants work closely with the people in your company to make sure your ideas are implemented successfully and you get the maximum value from your innovations. What sets us apart is a unique end-to-end innovation process that covers all three innovation fields and integrates qualitative market and marketing research.

What innovation consulting with JTBD can achieve > See the case studies

How can Oberwasser Consulting help you as an innovation consultancy?

As an innovation consultancy, Oberwasser Consulting can help you maximise your company’s potential in many ways. Here are some of the benefits you can gain from our innovation consulting:

• Identifying customer needs: We help you identify worthwhile customer needs that are not yet adequately served.
• Identifying innovative ideas: We help you spot new ideas you might otherwise have overlooked.
• Accelerating execution: We help you speed up the implementation of your ideas by overcoming obstacles and challenges.
• Increasing success: We help you measure and maximise the success of your innovations by supporting you in developing success-critical measures and processes.
• Systematic innovation management: Successful innovation is not a creative accident but the result of a structured process. We support you in making this process intuitive and a lasting part of your company.

When should you engage Oberwasser Consulting as an innovation consultancy?

You should engage Oberwasser Consulting as an innovation consultancy if you face any of the following innovation-related challenges:

• Declining revenue or profit
• Loss of market share
• High acquisition costs
• Difficulty identifying innovative ideas
• A slowing innovation process
• A lack of resources to implement innovations successfully
• Difficulty measuring the success of innovations
• Difficulty standing out from the competition

If one or more of these problems sound familiar, we can help you realise your company’s full potential and get ahead of the competition.

What can you expect when you engage Oberwasser Consulting as an innovation consultancy?

• A thorough review of your business practices and processes
• Identification of obstacles and challenges in your innovation process
• Measures to overcome these obstacles and challenges
• A globally unique and highly efficient innovation process that creates value for organisations and is consistently focused on customers
• Processes and methods for measuring the success of your innovations
• Close collaboration with your company to make sure your innovations are implemented successfully
• Arguably the strongest guarantee on the market

Frequently asked questions about innovation consulting by Oberwasser Consulting

Does my company really need innovation consulting from Oberwasser Consulting?

It depends on the innovation-related challenges you face. If you find it hard to develop innovative ideas that meet relevant demand, to accelerate your innovation process or to measure the success of your innovations, Oberwasser Consulting can help you overcome these challenges.

Can Oberwasser Consulting also help my company with product development?

Yes. As an innovation consultancy we can also support your product development: we help you optimise your development processes, generate ideas with the highest relevance for customers, and measure the success of your products.

How long does it usually take to see the benefits of innovation consulting by Oberwasser Consulting?

This depends on the nature and scope of your innovation challenges. As a rule, however, you can see first results within a few weeks of starting the collaboration. Keep in mind that fully implementing innovations takes time and commitment to achieve lasting results. We are happy to help you make continuous innovation an integral part of your company’s development.

Conclusion: innovation consulting by Oberwasser Consulting – maximise your company’s potential

Innovation is the key to success in a fast-changing world. Oberwasser Consulting can support your company in identifying and maximising its innovation potential: together we develop new ideas, accelerate execution and measure success. When innovation gets difficult, we help you overcome the challenges and realise your company’s full potential.

Consider whether innovation consulting by Oberwasser Consulting makes sense for your company – and get in touch to get the best out of your innovations and your business.

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