The first published qualitative longitudinal in-depth study of the Bitcoin market in the DACH region (Germany, Austria, Switzerland): 35 in-depth interviews (2019 to 2026), 1,207 coded pieces of evidence, 6 buyer segments plus 2 special cases. Why people and companies really turn to Bitcoin – and where the switch breaks down. This is the evidence that the press and the professional community pick up on.
Read the study (in German) → Apply the method to your customers
The market for visibility in generative answer engines, mapped across 271 sources on 182 hosts: what an initial analysis costs (€490 to €3,500 in the German-speaking market), what demonstrably works and why a single query is not a measurement. Published with a DOI, CC BY 4.0.
Read the study (in German) → Positioning Assessment: does your market name you?
Oberwasser Consulting in the media. Where trade press, associations and podcasts draw on our research and methods – curated for relevance, not completeness.