Knowing the jobs to be done of your target group is important input when it comes to developing new products and product strategies. At this meetup, Eckhart Böhme will introduce you to the new The Wheel of Progress canvas (wheelofprogress.com). Working as a team, you can use it to visualise every aspect of jobs-to-be-done interviews and turn them into valuable insights. The Wheel of Progress helps you see where there is potential to create added value and where you can meet customers where they are in their search for progress. We will try out the Wheel with a hands-on exercise and analyse a live interview together.
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