Navigating Complexity.
Evidence to Impact.

Get in touch with us

Strategy, innovation, Bitcoin.

You start where it makes sense for you.

Positioning Assessment

€1,900

net, fixed price

You know where you stand – and what is stopping you from being named.

  • 7 answer engines
  • 4 working days to your report
  • No access needed · nothing to prepare · fully credited if you go on to implementation

For you if you want to know first whether this is worth it at all.

Customer Insights Sprint

from €16,500

net, fixed scope

Solve what really drives your customers – visibly better than anyone else.

  • ~4 weeks to a decision
  • 8–12 in-depth JTBD interviews with real buyers and non-buyers – recruiting included

A maximum of six sprints per year: if your decision has a deadline, an early start pays off.

Prefer to talk first? 20 minutes, free of charge: book a short call – or phone us: +49 221 1684 1669.

Formats & options

Quick Sparring (online) – bookable directly

DurationLink
60 Min→ Booking
90 Min→ Booking
120 Min→ Booking

Free introductory meeting (10 min)

Still not sure if it’s a good fit?

→ Book Virtual Coffee

Workshops & JTBD Sprints

Price on request

Request a workshop

  • Intensive, results-orientated, interactive
  • Clear output: validated customer needs, innovative product concepts, viable business models
  • Ideal for teams (product management, marketing, strategy)

Keynotes & keynote speeches

Fee from € 4,000, incl. preparation

Request a keynote

  • Topics: Innovation, JTBD, Bitcoin & AI as a strategic opportunity
  • No standard lectures, but impulses with a lasting effect

Directly bookable: Peter Rochel for sparring, workshops & keynotes

Peter Rochel is a trilingual Jobs-to-be-Done consultant based in Cologne, Germany, advising in German, English and Spanish. Since 2006 he has led more than 700 client projects and created the JTBD Innovation Framework. He works with managers and teams on strategic innovation, JTBD, Bitcoin and AI.

Book Peter Rochel directly for sparring, workshops or keynotes on strategic innovation, Jobs to Be Done, Bitcoin and AI. As an internationally sought-after expert, he supports managers and teams in understanding real customer needs, utilising disruptive technologies sensibly and developing market-effective business models. Book an appointment now – or get to know him virtually.

Do you want to ensure that your products, services and business models deliver exactly what customers really need?
Then you’ve come to the right place.

Since 2006, I have been supporting CEOs, founders and management teams in building strategic innovation systems, establishing radical customer centricity and effectively using disruptive technologies such as Bitcoin and artificial intelligence (AI) to achieve their goals. No bullshit bingo, but measurable progress.

Have you landed here via my personal page? Then you already know what I’m all about.
Here you will now find the specific opportunities for collaboration – bookable directly or individually.

Why work with me?

Let’s talk!

Ready? Then let’s get started. Save yourself the back and forth – book your appointment directly online.

→ Book an appointment (cal.com/peterrochel)

Or: → Get in touch

‘You don’t need an innovation lab – you need clarity about what really moves your customers.’

The Wheel of Progress® was developed in 2019 by Eckhart Böhme and Peter Rochel. The name is a registered word mark held by Eckhart Böhme in Germany and the European Union.