When you have to decide this quarter, assumptions are not a basis.
A sprint, not a study: within 4–6 weeks you deliver the decision basis your quarterly presentation can stand on – methodically sound, solution-neutral, with real customer voices.
Standard: video call. If you prefer the phone, note it in the booking comments or call directly: +49 (0)221 1684 1669.
If this is what’s on your desk right now
- You can’t explain to your board today why the roadmap is prioritised the way it is.
- Your last surveys or pains-and-gains workshops didn’t deliver causal answers.
- Your customer voice arrives filtered through sales or key accounts.
- You have weeks, not months.
What you actually hold in your hands after 4–6 weeks
An evidence-based roadmap foundation you can put in front of your board or advisory board:
- Clearly delineated segments with real buying triggers instead of buzzwords
- The jobs your customers “hire” your solution for – verbatim, with sources
- Triggers, switching moments, obstacles – causal, not statistical
- A prioritisation logic for the next quarters that holds up internally
Not a market-research data set. Not an 80-slide deck. A decision basis that lets you explain in 10 minutes on the day of your quarterly review why X and not Y.
Typical occasions when teams talk to us
- Quarterly presentation in 4–8 weeks, and the data basis for the roadmap is missing
- New CPTO or head of product under pressure to deliver proof in their first quarter
- Funding round or advisory board meeting demanding an evidence-based strategy
- Post-launch knowledge gap: the product is in the market, but nobody can explain why customers use it (or don’t)
A sprint briefing for your next quarterly review – free
You receive the decision-note template (a one-page board briefing) together with a filled-in B2B anchor example:
- A format you can put on the table in your steering meeting – options, trade-offs, recommendation and measurement signals on a single page
- A filled-in example from a cybersecurity market-entry sprint – showing what an evidence-based board briefing looks like when it holds
- Sprint reference + procurement bridge (fixed price below €25,000 net, letter of intent + parallel kick-off)
You immediately receive the link to the PDF plus 2–3 short emails with examples of how teams turn it into real decisions (currently in German). Unsubscribe at any time. Privacy notice.
Corporate procurement is not an obstacle
The sprint’s fixed price deliberately sits below €25,000 net – so you stay under typical corporate procurement thresholds and avoid the comparison-quote processes that usually cost 1–3 months.
If you have to make a decision in 8 weeks, you don’t have 12 weeks for supplier approval.
On request we provide:
- Letter of intent for a parallel sprint start before formal approval
- One-page board briefing for advance legitimisation
- Procurement-ready package (supplier data, comparison format, reference contacts) for your purchasing department
Why teams call us
- Methodical specialisation in jobs to be done – not generic customer-insights consulting
- Close to the original source: close professional exchange with the method’s original authors (among them Bob Moesta – interview, personal contact) and more than 700 consulting projects since 2006
- External challenge function: We prevent findings from being bent back towards the existing product
- Job shadowing possible: Your core team works along in the sprint, learns in parallel and builds internal capability
A documented case: JTBD case study B2B – from IT system house to cybersecurity market leader (in German)
Frequently raised objections
“We need more/better data about our customers.”
You don’t need another survey data set. You need a sprint that delivers a stakeholder-ready decision basis within a few weeks.
“We’ve already done JTBD.”
What was usually done is a hypothesis canvas in-house. Real JTBD interviews come after that – and often deliver the opposite of the hypotheses.
“We want a customer research provider.”
You are not looking for a market researcher with questionnaires. You are looking for a methodical sparring partner who resolves your roadmap accountability gap.
If you have to decide right now
Standard: video call. If you prefer the phone, note it in the booking comments or call directly: +49 (0)221 1684 1669.
