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JTBD Case Studies: Understanding customers & measurably increasing success

Our JTBD case studies show how B2C start-ups and B2B SMEs decipher real customer needs in order to make marketing, sales and business models more successful in the long term. Learn from real-life job-to-be-done examples and discover what happens when companies really understand their customers.

Why case studies with the JTBD method?

The Jobs-to-be-Done method (JTBD) is not a theoretical model. It is a practical framework with which companies can become measurably more successful – whether in marketing, sales, product development or strategy.

Our JTBD case studies show you specific practical examples of how:

  • a B2C start-up with a small budget achieved 5× more sales,
  • a medium-sized IT service provider completely repositioned its business model,
  • technical solutions became real customer results.

JTBD examples: Our projects at a glance

🛍️ Mantrafant: 5× more sales with JTBD (B2C startup)

JTBD Case Study Mantrafant yoga mat - 5-fold increase in sales through customer-centred communication
  • Industry: Consumer goods / Yoga mats
  • Type of company: Start-up, direct sales, e-commerce
  • Goal: More sales through targeted adaptation of product communication to actual customer needs and buying motives
  • To the JTBD case study →

‘The jobs-to-be-done interviews have completely changed our perspective. We now speak the language of our customers.’

🔐 Digital Armour: Opening up new markets with JTBD (B2B SMEs)

  • Industry: IT services / cybersecurity
  • Type of company: Medium-sized company, B2B
  • Goal: Strategic repositioning and development of new markets through a JTBD-based value proposition
  • To the JTBD case study →

‘We thought we were selling security. In fact, our customers buy trust and visibility – that has changed everything.’

Similarities & differences (B2B vs. B2C)

Mantrafant (B2C)Digital Armour (B2B)
Company sizeStartupMiddle class
Market modelDirect sales (e-commerce)Consulting & IT services
Main objectiveIncrease conversion rateStrategically realigning the business model
JTBD effectBetter customise product communication for customersNew value proposition and better customer loyalty
Result5× more salesNew subsidiary & market growth

Understanding customer needs: What you can learn from these cases

  • JTBD works regardless of company size or sector.
  • The method delivers measurable results – from better marketing to strategic repositioning.
  • The decisive factor is having the courage to question your own assumptions and decipher genuine customer motivations.

Use the JTBD framework for your company too!

Do you want to find out how JTBD can make your company more successful?