Mastering Jobs to Be Done – Online Workshops

Learning the JTBD Research & Innovation Framework online

Would you like to gain a more profound comprehension of your customers‘ needs within a matter of days and create groundbreaking products and services? If you’re interested in learning how to master the concept of Jobs to Be Done, then our workshop on “Mastering Jobs to Be Done” is the perfect fit for you. This workshop features a one-of-a-kind JTBD research and innovation framework that will provide you with valuable insights and tools to enhance your understanding of this important concept.

Learn jobs to be done in a practical way as we implement it ourselves in all our projects.

In this interactive and practical live online workshop, we will show you how you can systematically capture and analyse jobs to be done with The Wheel of Progress®. Based on The Wheel of Progress®, we present a unique JTBD research and innovation framework that allows you to create an innovation process that focuses on the needs of your customers.

Perfect blend of theory, practice, and hands-on learning in a live online workshop

By blending theoretical principles, hands-on exercises, and practical case studies, you will acquire the knowledge to apply the JTBD framework within your organization, empowering you to gain a deeper insight into your customers’ needs and deliver more effective solutions. Our fascilitators consist of highly skilled JTBD professionals who will be by your side throughout the training process. Their purpose is to aid in comprehending and implementing the concepts and methods, thereby enhancing productivity and attaining superior outcomes.

Next Start:

The next open Mastering JTBD Research& Innovation Online Workshop will start in January 2024. If you still want to be part of it, then book an online meeting now, or call us if no appointment is available. We offer exclusive online in-house workshops and trainings at any time.

The modules usually take place in the mornings, starting at 9:00 a.m. (CET) until 11:00. +30 minutes Q&A afterwards.

Is this mastering JTBD workshop for you?

Whether you are in Top management, in product development, marketing, sales or customer service, our workshop is suitable for anyone who wants to better understand their customers and promote data-driven decision-making. Enrol today and participate in a thought-provoking workshop that equips you with the necessary tools and comprehension to customise your work according to your clients’ requirements and achieve success. Come and witness how you can elevate your innovative ideas to new heights using JTBD and the WoP Innovation Framework!

Workshop and training content

The workshops take place remotely via Zoom and MURAL, and comprise different modules of mostly 2.5 hours each. Each module includes theoretical basics, practical exercises and discussions. The workshops offer participants a balanced mix of theory and practice to gain a deep understanding of Jobs to Be Done and apply what they learn directly to their own business.

In addition, all participants have access to the contents of the “The Wheel of Progress®” Innovation Framework and can use all templates to implement their own remote JTBD projects with MURAL. This allows you to apply what you have learned directly in your company and develop innovative products and services based on the needs of your customers. Register now and take part in this unique workshop to take your work to the next level!

All the basics: Mastering JTBD live online in eight steps

• Module 1: Introduction to Jobs to Be Done (JTBD) and “The Wheel of Progress®“
• Module 2: Identifying Jobs to Be Done Hypotheses about your own business – Suitable working hypotheses
• MModule 3.1: JTBD interviews, set-up and structure with The Wheel of Progress®.®
• Module 3.2: Conduct and evaluate JTBD interviews in practice with The Wheel of Progress®.
• Module 4: JTBD Segmentation – Analysing and Segmenting Patterns and Documenting in JTBD Interview Series
• Module 5: Jobs to Be Done Research Results Evaluate – Identify utility value for your own business
• Module 6: JTBD Research & Innovation Framework – Implementing Exploration & Exploitation in the company with JTBD Research Data
• Detailed debriefing and AMA at the end

Improve skills with 6 optional specialisation modules

Each in-depth module includes theoretical lectures, practical exercises and discussions. The duration and content of the in-depth modules can be adapted to the needs and prior knowledge of the participants.

• Mission clarification and JTBD sprint planning
• Recruitment of interview candidates in B2B
• Recruitment of interview candidates in B2C
• JTBD Interview Training
• Channel Exploration – JTBD Transfer for Marketing and Sales
• JTBD Transfer to Value Proposition Design and Product Development

Your facilitators & JTBD trainers

Katharina Weigert

Katharina Weigert is an emerging professional and trainer in the field of Jobs to Be Done (JTBD). Originally from an academic background, she has worked extensively with the JTBD Innovation Framework and put it into practice. Her journey began as a dedicated student who became aware of the issue through Peter Rochel’s podcast. Today, she is the founder of The Outstanding Musician, a start-up that uses the principles of JTBD to create innovative solutions in the music sector.

Katharina has already conducted numerous trainings and online formats together with Rochel in her career to date and works as a moderator, trainer and facilitator. With a keen sense of the practical application of JTBD theories, coupled with her academic depth, she offers a unique insight into the method.

Her open and welcoming personality makes her not only an excellent trainer, but also a valuable contact person for anyone who wants to deal with JTBD in a scientific or practical way. It places particular emphasis on ensuring that access to knowledge about JTBD is open to all, regardless of professional background or level of education. Katharina Weigert is undoubtedly a promising voice in the JTBD community and will certainly contribute a lot to this exciting topic in the years to come.

Jan Milz

Jan Milz is a respected Jobs to Be Done (JTBD) professional who has been using the method in his professional career since 2013. As a mentee of Bob Moesta, one of the pioneers of JTBD theory, he has extensive insider knowledge and practical experience. As a Product Manager he has led numerous software teams through the process of MVP (Minimum Viable Product) development.

Previously, he worked as a product owner at XING AG, where he was instrumental in shaping the company’s mobile strategy and leading the development of long-term product strategies. With his expertise in customer research and prototyping, Jan has helped both start-ups and established companies to better tailor their products and services to the needs of their customers.

Jan is also co-founder of Sixgroups.com and Sohomint, where he developed innovative online community experiences and SEO projects. He is a graduate of the University of Hamburg in the field of online communities.

Besides his work as a product manager and consultant, Jan is an active participant in the JTBD community and shares his knowledge and experience in workshops, trainings and conferences.

With his versatile expertise, Jan Milz is an invaluable expert for all those who want to develop further in the field of JTBD.

Peter Rochel

Peter has been dealing with the Jobs to Be Done theory since 2006 and has developed a unique JTBD Research & Innovation framework over the years. With experience spanning over 700 companies in different sectors, he has conducted extensive research on Jobs-to-be-Done (JTBD). His expertise extends to not only developing innovative products but also guiding companies through the entire process. He has provided unwavering support to organizations to help them conduct JTBD research to enhance and revolutionize their offerings, services and overall business strategies.

As one of the most experienced JTBD practitioners and trainers in the German-speaking world, Peter accompanies startups, founders, family businesses, large corporations. Founders, CEO’s, top managers, experienced UX’ers and researchers who want to successfully implement JTBD theory are also among his customers. With his in-depth understanding of Jobs to Be Done theory and business model strategy, he is able to solve complex challenges while focussing on the needs and wishes of customers.

Since 2017, Peter Rochel has been openly sharing his knowledge in meetups, podcasts, workshops and trainings. He not only imparts theoretical knowledge, but also implements this in the practice of his own companies. With his innovative and interactive way of working, he supports companies in understanding the needs of their customers and developing new products and services based on them.

Together with Eckhart Böhme, Peter developed The Wheel of Progress® Canvas in 2019, which helps companies to put the Jobs to Be Done theory into practice and to understand and improve their products and services from the customer’s point of view.

As a moderator and coach of our workshop, Peter not only contributes his profound knowledge, but also his many years of experience. He will help you understand the needs of your customers, identify their jobs to be done and develop innovative products and services on this basis.

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