Mastering Jobs to Be Done Workshops

The JTBD Research and Innovation Framework step by step

Would you like to gain a more profound comprehension of your customers‘ needs within a matter of days and create groundbreaking products and services? If you’re interested in learning how to master the concept of Jobs to Be Done, then our workshop on “Mastering Jobs to Be Done” is the perfect fit for you. This workshop features a one-of-a-kind JTBD research and innovation framework that will provide you with valuable insights and tools to enhance your understanding of this important concept.

Learn jobs to be done in a practical way as we implement it ourselves in all our projects.

In this interactive and practical live online workshop, we will show you how you can systematically capture and analyse jobs to be done with The Wheel of Progress®. Using The Wheel of Progress® as a foundation, we present to you a distinctive JTBD (Jobs-to-be-Done) Research and Innovation framework that enables you to devise an innovation process that centres on your customers’ requirements. This approach places your customers’ needs at the heart of the innovation process, allowing you to understand their desired outcomes and develop solutions that precisely meet their requirements. With this framework, you can gain a comprehensive understanding of your customers’ JTBDs and use this knowledge to generate innovative ideas and transform them into successful products or services.

Perfect blend of theory, practice, and hands-on learning in a live online workshop

By blending theoretical principles, hands-on exercises, and practical case studies, you will acquire the knowledge to apply the JTBD framework within your organization, empowering you to gain a deeper insight into your customers’ needs and deliver more effective solutions. Our fascilitators consist of highly skilled JTBD professionals who will be by your side throughout the training process. Their purpose is to aid in comprehending and implementing the concepts and methods, thereby enhancing productivity and attaining superior outcomes.

Is this mastering JTBD workshop for you?

Whether you are in Top management, in product development, marketing, sales or customer service, our workshop is suitable for anyone who wants to better understand their customers and promote data-driven decision-making. Enrol today and participate in a thought-provoking workshop that equips you with the necessary tools and comprehension to customise your work according to your clients’ requirements and achieve success. Come and witness how you can elevate your innovative ideas to new heights using JTBD and the WoP Innovation Framework!

Workshop and training content

The workshop takes place in-house or remotely via Zoom and MURAL and includes 7 modules of 2-4 hours each. Each module includes theoretical basics, practical exercises and discussions. The workshop provides an equitable blend of both theoretical and practical approaches to help attendees gain a comprehensive comprehension of “Jobs to Be Done”. It also enables them to apply their newly acquired knowledge directly to their own work.

In addition, all participants have access to the contents of the “The Wheel of Progress®” Innovation Framework and can use all templates to implement their own remote JTBD projects with MURAL. This allows you to apply what you have learned directly in your company and develop innovative products and services based on the needs of your customers. Register now and take part in this unique workshop to take your work to the next level!

Mastering JTBD in 7 Workshop Modules

• Module 1: Introduction to Jobs to Be Done (JTBD) and “The Wheel of Progress®“
• Module 2: Identification of Jobs to Be Done – Suitable working hypotheses
• Module 3: Conducting JTBD interviews with The Wheel of Progress®
• Module 4: JTBD Segmentation – Securely identify and document patterns in qualitative JTBD interview series
• Module 5: Jobs to Be Done Research Results Evaluate – Identify utility value for your own business
• Module 6: JTBD Research & Innovation Framework – Implementing Exploration & Exploitation in the company with JTBD Research Data
• Module 7: Summary and outlook

Improve skills with 5 optional specialisation modules

Each in-depth module includes theoretical lectures, practical exercises and discussions. The duration and content of the in-depth modules can be adapted to the needs and prior knowledge of the participants.

• Recruitment of interview candidates in B2B
• Recruitment of interview candidates in B2C
• JTBD Interview Training
• Channel Exploration – JTBD Transfer for Marketing and Sales
• JTBD Transfer to Value Proposition Design and Product Development

Moderator & JTBD Trainer

Peter Rochel

Peter has been dealing with the Jobs to Be Done theory since 2006 and has developed a unique JTBD Research & Innovation framework over the years. With experience spanning over 700 companies in different sectors, he has conducted extensive research on Jobs-to-be-Done (JTBD). His expertise extends to not only developing innovative products but also guiding companies through the entire process. He has provided unwavering support to organizations to help them conduct JTBD research to enhance and revolutionize their offerings, services and overall business strategies.

As one of the most experienced JTBD practitioners and trainers in the German-speaking world, Peter accompanies startups, founders, family businesses, large corporations. Founders, CEO’s, top managers, experienced UX’ers and researchers who want to successfully implement JTBD theory are also among his customers. With his in-depth understanding of Jobs to Be Done theory and business model strategy, he is able to solve complex challenges while focussing on the needs and wishes of customers.

Since 2017, Peter Rochel has been openly sharing his knowledge in meetups, podcasts, workshops and trainings. He not only imparts theoretical knowledge, but also implements this in the practice of his own companies. With his innovative and interactive way of working, he supports companies in understanding the needs of their customers and developing new products and services based on them.

Together with Eckhart Böhme, Peter developed The Wheel of Progress® Canvas in 2019, which helps companies to put the Jobs to Be Done theory into practice and to understand and improve their products and services from the customer’s point of view.

As a moderator and coach of our workshop, Peter not only contributes his profound knowledge, but also his many years of experience. He will help you understand the needs of your customers, identify their jobs to be done and develop innovative products and services on this basis.

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