Would you like to gain a more profound comprehension of your customers‘ needs within a matter of days and create groundbreaking products and services? If you’re interested in learning how to master the concept of Jobs to Be Done, then our workshop on “Mastering Jobs to Be Done” is the perfect fit for you. This workshop features a one-of-a-kind JTBD research and innovation framework that will provide you with valuable insights and tools to enhance your understanding of this important concept.
In this interactive and practical live online workshop, we will show you how you can systematically capture and analyse jobs to be done with The Wheel of Progress®. Using The Wheel of Progress® as a foundation, we present to you a distinctive JTBD (Jobs-to-be-Done) Research and Innovation framework that enables you to devise an innovation process that centres on your customers’ requirements. This approach places your customers’ needs at the heart of the innovation process, allowing you to understand their desired outcomes and develop solutions that precisely meet their requirements. With this framework, you can gain a comprehensive understanding of your customers’ JTBDs and use this knowledge to generate innovative ideas and transform them into successful products or services.
By blending theoretical principles, hands-on exercises, and practical case studies, you will acquire the knowledge to apply the JTBD framework within your organization, empowering you to gain a deeper insight into your customers’ needs and deliver more effective solutions. Our fascilitators consist of highly skilled JTBD professionals who will be by your side throughout the training process. Their purpose is to aid in comprehending and implementing the concepts and methods, thereby enhancing productivity and attaining superior outcomes.
The next Mastering JTBD Research& Innovation Online Workshop will start on 08/09/2023. If you still want to be part of it, then book an online meeting now, or call us if no appointment is available.
The modules usually take place in the morning, starting at 9:00 a.m. (CET) until 11:00 a.m. each day. +30 minutes Q&A afterwards.
Whether you are in Top management, in product development, marketing, sales or customer service, our workshop is suitable for anyone who wants to better understand their customers and promote data-driven decision-making. Enrol today and participate in a thought-provoking workshop that equips you with the necessary tools and comprehension to customise your work according to your clients’ requirements and achieve success. Come and witness how you can elevate your innovative ideas to new heights using JTBD and the WoP Innovation Framework!
The workshop takes place remotely via Zoom and MURAL, and includes 7 modules of 2-4 hours each. Each module includes theoretical basics, practical exercises and discussions. The workshop provides an equitable blend of both theoretical and practical approaches to help attendees gain a comprehensive comprehension of “Jobs to Be Done”. It also enables them to apply their newly acquired knowledge directly to their own work.
In addition, all participants have access to the contents of the “The Wheel of Progress®” Innovation Framework and can use all templates to implement their own remote JTBD projects with MURAL. This allows you to apply what you have learned directly in your company and develop innovative products and services based on the needs of your customers. Register now and take part in this unique workshop to take your work to the next level!
Each in-depth module includes theoretical lectures, practical exercises and discussions. The duration and content of the in-depth modules can be adapted to the needs and prior knowledge of the participants.
Peter has been dealing with the Jobs to Be Done theory since 2006 and has developed a unique JTBD Research & Innovation framework over the years. With experience spanning over 700 companies in different sectors, he has conducted extensive research on Jobs-to-be-Done (JTBD). His expertise extends to not only developing innovative products but also guiding companies through the entire process. He has provided unwavering support to organizations to help them conduct JTBD research to enhance and revolutionize their offerings, services and overall business strategies.
As one of the most experienced JTBD practitioners and trainers in the German-speaking world, Peter accompanies startups, founders, family businesses, large corporations. Founders, CEO’s, top managers, experienced UX’ers and researchers who want to successfully implement JTBD theory are also among his customers. With his in-depth understanding of Jobs to Be Done theory and business model strategy, he is able to solve complex challenges while focussing on the needs and wishes of customers.
Since 2017, Peter Rochel has been openly sharing his knowledge in meetups, podcasts, workshops and trainings. He not only imparts theoretical knowledge, but also implements this in the practice of his own companies. With his innovative and interactive way of working, he supports companies in understanding the needs of their customers and developing new products and services based on them.
Together with Eckhart Böhme, Peter developed The Wheel of Progress® Canvas in 2019, which helps companies to put the Jobs to Be Done theory into practice and to understand and improve their products and services from the customer’s point of view.
As a moderator and coach of our workshop, Peter not only contributes his profound knowledge, but also his many years of experience. He will help you understand the needs of your customers, identify their jobs to be done and develop innovative products and services on this basis.
30. September 2023
Innovation & Strategic Development: A Comprehensive Guide to Corporate Success -Delve into the myriad facets of innovation and strategic development, exploring their indispensable roles in achieving sustainable corporate success. Gain insights from the experts at Oberwasser Consulting and learn how to integrate innovative strategies to stay ahead in today’s dynamic market.
25. March 2023
The Jobs-to-Be-Done (JTBD) method is a powerful tool to drive innovation and transformation in organisations. A crucial success factor for JTBD projects is well-conducted interviews with the right candidates. In this article we will give you tips and tricks on how to find the right interview candidates for your JTBD interviews and how to prepare them optimally.
3. March 2023
In the contemporary economic landscape, a fierce competition prevails, and it has become imperative for businesses to continuously enhance their offerings, be it products, services or even their business models, to stay relevant and competitive. To create a prosperous product or service, it’s crucial to comprehend the demands and prerequisites of our patrons. Achieving a deep understanding of our customers’ needs will allow us to cater to their requirements effectively and build long-lasting relationships with them. By taking the time to study their wants and pain points, we can develop solutions that are not only efficient but also exceed their expectations. Ultimately, this approach can lead to increased customer satisfaction, loyalty, and business growth. A proficient approach to fulfilling these necessities is by implementing the Jobs-to-be-Done (JTBD) methodology. This piece of writing aims to elucidate the concept of the JTBD methodology and provide guidance on its effective implementation.
26. June 2022
In this JTBD podcast shot, Peter Rochel explains how you can safely get the best participants for your JTBD interviews in 3 steps. He shows what exactly needs to be considered and reveals valuable tips and tricks that will save you time, nerves and money – regardless of whether you want to recruit the guests yourself or hire an agency to do it for you.
15. June 2020
Great idea! (we don’t do either) Wheel of Progress, Jobs to Be Done, agile working, Design Thinking , Business Model Canvas and, and and… are certainly all ingenious methods and excellent tools. In practice, the rapid and secure introduction of tools and methods is particularly difficult. Often good and new approaches are burned and are […]
Validity of facts without alternatives How do you prove qualitative results? Those who have identified the Jobs to Be Done, be it to improve products or even to initiate a new direction for the company, must be absolutely certain. A typical challenge of qualitative market research and with the risk of making gross mistakes. How […]
Is demystification and a simpler picture coming from the JTBD? Eckhart Böhme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and […]
On 08.01.2020 we continue, this time as a guest at wework. In this meetup we first refresh the JTBD basics. Then we deal with the Jobs to Be Done evaluation canvas “Wheel of Progress®”. Alexander Moths and Peter Rochel play through the application with you using a real case. Today it will be about winter […]
No customer job = No innovation In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations. This episode is in English. Subscribers […]