{"id":1406,"count":1,"description":"Integrating Jobs to Be Done (JTBD) research into product development enables companies to create customer-centric and innovative products. JTBD focuses on understanding customer needs and goals in order to develop products that optimally meet them. This leads to higher product success as products are better tailored to customer needs rather than based on assumptions. JTBD research is a promising approach to competitive and customer-oriented product development.\r\n<h3>Subscribe for free<\/h3>\r\n...or listen to our podcast INNOVATE+UPGRADE wherever podcasts are available.\r\n\r\n<a href=\"https:\/\/podcasts.apple.com\/de\/podcast\/innovate-upgrade\/id1354901024?mt=2\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone wp-image-93 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-apple-podcast.png\" alt=\"\" width=\"171\" height=\"41\" \/><\/a><a href=\"https:\/\/open.spotify.com\/show\/3SqBnkjyuW2RPfUIZXgA06\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone wp-image-97 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-spotify.png\" alt=\"\" width=\"113\" height=\"41\" \/><\/a><a href=\"https:\/\/music.amazon.de\/podcasts\/4838bd28-7b97-4912-80cb-de39a6c75654\/INNOVATEUPGRADE\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-medium wp-image-2932\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png\" alt=\"\" width=\"168\" height=\"41\" \/><\/a><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly96dW04cnkucG9kY2FzdGVyLmRlL29iZXJ3YXNzZXIucnNz\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone wp-image-2934\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png\" alt=\"jobs to be done podcast\" width=\"162\" height=\"41\" \/><\/a>","link":"https:\/\/oberwasser-consulting.de\/en\/tag\/jtbd-research-en\/","name":"jtbd Research","slug":"jtbd-research-en","taxonomy":"post_tag","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>jtbd Research Archive &#8226; Oberwasser Consulting<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"jtbd Research Archive\" \/>\n<meta property=\"og:description\" content=\"Integrating Jobs to Be Done (JTBD) research into product development enables companies to create customer-centric and innovative products. JTBD focuses on understanding customer needs and goals in order to develop products that optimally meet them. This leads to higher product success as products are better tailored to customer needs rather than based on assumptions. JTBD research is a promising approach to competitive and customer-oriented product development. 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