{"id":6522,"date":"2023-10-03T09:08:09","date_gmt":"2023-10-03T07:08:09","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/?p=6522"},"modified":"2026-08-10T16:46:46","modified_gmt":"2026-08-10T14:46:46","slug":"unlocking-innovation-fuzzy-front-end-reserach-with-the-wheel-of-progress","status":"publish","type":"post","link":"https:\/\/oberwasser-consulting.de\/en\/unlocking-innovation-fuzzy-front-end-reserach-with-the-wheel-of-progress\/","title":{"rendered":"Unlocking Innovation: Fuzzy Front End Research with the Wheel of Progress"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Are you looking for an effective method for fuzzy front end research and innovation management? Then our latest podcast episode &#8220;Unlocking Innovation: Fuzzy Front End Research with The Wheel of Progress&#8221; is for you.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/oberwasser-consulting.de\/en\/events\/mastering-jobs-to-be-done-online-workshop\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/09\/IU-Vorschau-1024x729.jpg\" alt=\"Fuzzy Front End Research with the Wheel of Progress Canvas\" class=\"wp-image-6524\" style=\"object-fit:contain;width:840px;height:598px\" width=\"840\" height=\"598\" title=\"The image was created with the help of Midjourney and edited by Sabine Lotric\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/09\/IU-Vorschau-1024x729.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/09\/IU-Vorschau-300x213.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/09\/IU-Vorschau-768x546.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/09\/IU-Vorschau.jpg 1518w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-listen-to-the-episode-now\">\ud83c\udfa7 <strong>Listen to the episode now<\/strong>! \ud83c\udfa7<\/h3>\n\n\n\n<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/unlocking-innovation-fuzzy-front-end-forschung-mit\/id1354901024?i=1000626870687\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-93 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-apple-podcast.png\" alt=\"\" width=\"171\" height=\"41\"\/><\/a><a href=\"https:\/\/open.spotify.com\/episode\/0eb17FaoNdN0qpyu6FnjpK?si=2tDj2r-sRSe65amlL6XXxA\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-97 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-spotify.png\" alt=\"\" width=\"113\" height=\"41\"\/><\/a><a href=\"https:\/\/music.amazon.de\/podcasts\/4838bd28-7b97-4912-80cb-de39a6c75654\/episodes\/f896ebaf-5520-4850-b05c-f5375f6ced02\/innovate-upgrade-unlocking-innovation-fuzzy-front-end-forschung-mit-dem-the-wheel-of-progress\" _blank=\"\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2932\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png\" alt=\"\" width=\"168\" height=\"41\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-768x187.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE.png 826w\" sizes=\"auto, (max-width: 168px) 100vw, 168px\" \/><\/a><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly96dW04cnkucG9kY2FzdGVyLmRlL29iZXJ3YXNzZXIucnNz\/episode\/cG9kLTNhNTEwNmU3ZjAxZDdhMWU2NDQ5NDM2YjRi?sa=X&#038;ved=0CAUQkfYCahcKEwjox_S3j8SBAxUAAAAAHQAAAAAQCg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2934\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png\" alt=\"jobs to be done podcast\" width=\"162\" height=\"41\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-1024x259.png 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-768x195.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x.png 1200w\" sizes=\"auto, (max-width: 162px) 100vw, 162px\" \/><\/a>\n\n\n\n<iframe allow=\"autoplay *; encrypted-media *; fullscreen *; clipboard-write\" frameborder=\"0\" height=\"175\" style=\"width:100%;max-width:660px;overflow:hidden;border-radius:10px;\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation\" src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/unlocking-innovation-fuzzy-front-end-forschung-mit\/id1354901024?i=1000626870687&#038;theme=auto\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-here-you-will-find-all-the-chapters-of-this-episode-with-a-time-stamp\">Here you will find all the chapters of this episode with a time stamp:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">00:00 Intro<br>02:51 Classical music and JTBD<br>10:07 Resilient Fuzzy Front End Research<br>23:32 Wheel of Progress in tool comparison<br>32:14 Classical musicians do want to make money after all<br>36:24 Manageable effort<br>38:24 Wow and love letters<br>45:13 Praise and more JTBD Science<br>47:29 Dates and Get-Out<\/p>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"tel:+4922116903859\" style=\"background-color:#0376a8\">What do you think about it? Leave us your comment on our voicemail +49 221 16903859<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/463483315?h=cf903c20c8&#038;title=0&#038;byline=0&#038;portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/cal.com\/peterrochel\/60-minuten-termin\" style=\"background-color:#0271a0\" target=\"_blank\" rel=\"noreferrer noopener\">Book an online meeting here<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What is Fuzzy Front End Research?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fuzzy Front End refers to the uncertain and less structured initial phases of innovation development. Our podcast episode highlights how the Wheel of Progress can be used in this critical phase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why the Wheel of Progress?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Wheel of Progress is a comprehensive framework that provides an in-depth understanding of consumer behaviour. It is an indispensable tool for modern companies that want to research and innovate effectively in the fuzzy front end phase. <a href=\"https:\/\/oberwasser-consulting.de\/en\/events\/mastering-jobs-to-be-done-online-workshop\/\">Get to know the tool and its application in detail in our training courses.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Practical applicability<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The framework is both theoretically sound and practically applicable. It is ideally suited for data collection and analysis in fuzzy front end research and provides a structured approach to innovation processes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Resume<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you want to take your fuzzy front end research and innovation processes to the next level, be sure to listen to our podcast episode &#8220;Unlocking Innovation: Fuzzy Front End Research with The Wheel of Progress&#8221;!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13615043634\">All episode links:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/oberwasser-consulting.de\/en\/events\/mastering-jobs-to-be-done-online-workshop\/\">Do the Mastering JTBD online course <\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/outstanding-musician.com\">The Outstanding Musician<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/katharina-weigert-96676783\/\">Connect with Katharina on LinkedIn<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-trainings-and-workshops\/\">Trainings and seminars on The Wheel of Progress<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/berlinbitcoinspace.io\/tickets\/\">Tickets for the Berlin Bitcoin Space with Innovation Bootcamp Discount available with UTXOSOLUTIONS<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bconf.de\">Tickets to BTC23 Innsbruck the biggest German speaking Bitcoin conference Code: UTXOSolutions<\/a> <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The Wheel of Progress\u00ae was developed in 2019 by Eckhart B\u00f6hme and Peter Rochel. The name is a registered word mark held by Eckhart B\u00f6hme in Germany and the European Union.<\/em><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Are you looking for an effective method for customer research and innovation management? Then the Wheel of Progress is just right for you. In our latest podcast episode, Katharina Weigert and Peter Rochel talk about the versatile applications of this revolutionary framework.<\/p>\n","protected":false},"author":2,"featured_media":6525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-image":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/04\/BTC-und-Bank_SL-1024x410.png","_yoast_wpseo_opengraph-image-id":"6107","footnotes":""},"categories":[1403],"tags":[1295,1364],"class_list":["post-6522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-innovateupgrade","tag-jtbd-en-2","tag-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unlocking Innovation: Fuzzy Front End Research with the Wheel of Progress &#8226; Oberwasser Consulting<\/title>\n<meta name=\"description\" content=\"Discover how you can revolutionise fuzzy front end research with the Wheel of Progress\u00ae. 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