{"id":6237,"date":"2023-10-08T09:52:42","date_gmt":"2023-10-08T07:52:42","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/?p=6237"},"modified":"2023-10-08T09:52:45","modified_gmt":"2023-10-08T07:52:45","slug":"channel-phase-model-optimise-jobs-to-be-done-research","status":"publish","type":"post","link":"https:\/\/oberwasser-consulting.de\/en\/channel-phase-model-optimise-jobs-to-be-done-research\/","title":{"rendered":"Channel Phase Model: Optimise Jobs-to-be-Done Research"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/05\/Kanalphasenmodel_Chanel_VP_Design-1024x438.jpg\" alt=\"Illustration of the 5-stage channel phase model for the optimal use of jobs-to-be-done research\" class=\"wp-image-6239\" title=\"\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/05\/Kanalphasenmodel_Chanel_VP_Design-1024x438.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/05\/Kanalphasenmodel_Chanel_VP_Design-300x128.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/05\/Kanalphasenmodel_Chanel_VP_Design-768x329.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/05\/Kanalphasenmodel_Chanel_VP_Design-1536x658.jpg 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/05\/Kanalphasenmodel_Chanel_VP_Design.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"cc-m-header-13615041234\">For the best use of jobs-to-be-done research data<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Discover the channel phase model developed by Peter Rochel to get the most out of your jobs-to-be-done research and optimally align your product or business model with customer needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-uberall-da-zu-horen-wo-es-podcasts-gibt\">To be heard wherever there are podcasts&#8230;<\/h3>\n\n\n\n<a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/shot-das-jtbd-kanalphasenmodel\/id1354901024?i=1000612006504&#038;itsct=podcast_box&#038;itscg=30200&#038;ls=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-93 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-apple-podcast.png\" alt=\"\" width=\"171\" height=\"41\"\/><\/a><a href=\"https:\/\/open.spotify.com\/episode\/2kqv3JnIXrShlaA1nkJNt6?si=d5KfbOKvSGG-hRfucsDFSQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-97 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-spotify.png\" alt=\"\" width=\"113\" height=\"41\"\/><\/a><a href=\"https:\/\/music.amazon.de\/podcasts\/4838bd28-7b97-4912-80cb-de39a6c75654\/episodes\/e140a213-8284-475f-8c86-d34f388b69ac\/innovate-upgrade-shot-das-jtbd-kanalphasenmodel\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2932\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png\" alt=\"\" width=\"168\" height=\"41\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-768x187.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE.png 826w\" sizes=\"auto, (max-width: 168px) 100vw, 168px\" \/><\/a><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly96dW04cnkucG9kY2FzdGVyLmRlL29iZXJ3YXNzZXIucnNz\/episode\/cG9kLWM5YTBmY2I1MTU2YjM4NzM5MTQ2NDBlM2Rh?sa=X&#038;ved=0CAUQkfYCahcKEwjoqovy-eL-AhUAAAAAHQAAAAAQCg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2934\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png\" alt=\"jobs to be done podcast\" width=\"162\" height=\"41\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-1024x259.png 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-768x195.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x.png 1200w\" sizes=\"auto, (max-width: 162px) 100vw, 162px\" \/><\/a>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"cc-m-header-13615042534\">You can also listen to this episode here on the website:<\/h4>\n\n\n\n<iframe id=\"embedPlayer\" src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/shot-das-jtbd-kanalphasenmodel\/id1354901024?i=1000612006504&#038;itsct=podcast_box_player&#038;itscg=30200&#038;ls=1&#038;theme=auto\" height=\"175px\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" allow=\"autoplay *; encrypted-media *; clipboard-write\" style=\"width: 100%; max-width: 660px; overflow: hidden; border-radius: 10px; transform: translateZ(0px); animation: 2s 6 loading-indicator; background-color: rgb(228, 228, 228);\"><\/iframe>\n\n\n\n<div style=\"height:38px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"tel:+4922116903859\" style=\"background-color:#0376a8\">What do you think about it? Leave us your comment on our voicemail +49 221 16903859<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Here we would like to introduce you to the Channel Phase Model, or Channel Value Proposition Design Model, developed by Peter Rochel. This model helps you to make the most of your jobs-to-be-done research and align your product, service or business model with the market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The channel phase model: getting more out of your jobs-to-be-done research<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The channel phase model is derived from Alexander Osterwalder&#8217;s &#8220;channels&#8221; from his book &#8220;Business Model Generation&#8221; and helps you to filter out exactly the information you need for your own innovation progress from your acquired data in the jobs-to-be-done research.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The following is described in five phases and linked to the research data:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Draw awareness<\/li>\n\n\n\n<li>Enable benefit or quality check<\/li>\n\n\n\n<li>Enable access<\/li>\n\n\n\n<li>Create progress<\/li>\n\n\n\n<li>Ensuring loyalty<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Efficient and effective marketing, sales and product<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">By using the channel phase model, you can make marketing, sales and product as effective and efficient as possible. This saves your customers and yourself time, effort and money. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In practice, it has been shown that this can lead to leaps and bounds, such as radically shortening lengthy purchasing decisions or rapidly increasing sales while reducing marketing costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Practical examples and further information<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For practical examples, feel free to listen to podcast episode 4 of the first season or episode 1 of the second season. Also recommended is the article in Impulse magazine, April 2023 issue, page 20, which also offers an online article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Support in the implementation of Jobs-to-be-Done<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you would like to finally implement innovation and transformation with jobs-to-be-done in order to win permanently enthusiastic customers, then get in touch with us. We can help you with workshops, sprints and trainings. Regardless of the size of your company or the industry. We do this in German, English or Spanish.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background has-text-align-center wp-element-button\" href=\"https:\/\/cal.com\/peterrochel\/60-minuten-termin\" style=\"background-color:#0271a0\" target=\"_blank\" rel=\"noreferrer noopener\">Book an online meeting here<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13615043634\">All episode links:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.impulse.de\/organisation\/jobs-to-be-done\/7612209.html\">Link to the Impulse Magazine online article<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/bc-v2.pressmatrix.com\/de\/profiles\/a837ebde1e43\/editions\/6fe0ce5d4f4d29670fb8\">Print edition Impulse 04 2023<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/oberwasser-consulting.de\/podcast004\/\">Podcast Episode 4 of the first season<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/oberwasser-consulting.de\/marketing_mit_jobs_to_be_done\/\">Podcast Episode 1 of the second season<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-channels-business-model-canvas\/\">Podcast Talk on Channel Phases in the Business Model Canvas<\/a> <\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Discover the channel phase model developed by Peter Rochel to get the most out of your jobs-to-be-done research and optimally align your product or business model with customer needs.<\/p>\n","protected":false},"author":2,"featured_media":6242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-image":"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2023\/04\/BTC-und-Bank_SL-1024x410.png","_yoast_wpseo_opengraph-image-id":"6107","footnotes":""},"categories":[1403],"tags":[1295,1405],"class_list":["post-6237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-innovateupgrade","tag-jtbd-en-2","tag-shot-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Channel Phase Model: Optimise Jobs-to-be-Done Research &#8226; Oberwasser Consulting<\/title>\n<meta name=\"description\" content=\"Discover the channel phase model and make the most of your jobs-to-be-done research. Save time and money with efficient marketing and sales. 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