{"id":1912,"date":"2020-06-15T22:01:30","date_gmt":"2020-06-15T20:01:30","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/qualitative-market-research\/"},"modified":"2023-04-06T16:13:53","modified_gmt":"2023-04-06T14:13:53","slug":"qualitative-market-research","status":"publish","type":"post","link":"https:\/\/oberwasser-consulting.de\/en\/qualitative-market-research\/","title":{"rendered":"Qualitative market research"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"459\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/07\/user-research-appentwicklung-1024x459.jpg\" alt=\"Jobs to Be Done on bike sharing\" class=\"wp-image-839\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/07\/user-research-appentwicklung-1024x459.jpg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/07\/user-research-appentwicklung-300x135.jpg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/07\/user-research-appentwicklung-768x344.jpg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/07\/user-research-appentwicklung.jpg 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13687490634\">Validity of facts without alternatives<\/h3>\n\n<p class=\"wp-block-paragraph\">How do you prove qualitative results? Those who have identified the Jobs to Be Done, be it to improve products or even to initiate a new direction for the company, must be absolutely certain. A typical challenge of qualitative market research and with the risk of making gross mistakes. How do you prove results that are based only on a few customer interviews but can have a big impact on the company? That&#8217;s what this episode with Eckhart B\u00f6hme and Peter Rochel is about.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13687491134\">Subscribers will receive each new episode automatically!<\/h3>\n\n<p class=\"wp-block-paragraph\">To get every new episode on your player automatically before everyone else, subscribe to Innovate+Upgrade 100% for free! e.g. at:<\/p>\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/itunes.apple.com\/de\/podcast\/innovate-upgrade\/id1354901024?mt=2\" target=\"_blank\">iTunes <\/a> <a rel=\"noreferrer noopener\" href=\"https:\/\/overcast.fm\/itunes1354901024\/innovate-upgrade\" target=\"_blank\">Overcast <\/a> <a rel=\"noreferrer noopener\" href=\"https:\/\/open.spotify.com\/show\/3SqBnkjyuW2RPfUIZXgA06#upsell\" target=\"_blank\">Spotify <\/a> <a rel=\"noreferrer noopener\" href=\"http:\/\/innovateupgrade.radio.de\/\" target=\"_blank\">radio.de<\/a> <br\/><\/p>\n\n<h4 class=\"wp-block-heading\" id=\"cc-m-header-13687491934\">You can also listen to Episode 030 directly here:<\/h4>\n\n<figure><iframe loading=\"lazy\" width=\"500\" height=\"180\" src=\"https:\/\/app.stitcher.com\/splayer\/f\/175768\/60484626?el=0&#038;refid=stpr\"><\/iframe><\/figure>\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13687492534\">Also in this episode:<\/h3>\n\n<p class=\"wp-block-paragraph\">Eckhart B\u00f6hme and Peter Rochel present how to proceed in Jobs to be Done projects to make sure you have found the right jobs and which tools and methods help.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13687492734\">All episode links:<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.jtbd-partners.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jobs to Be Done Jumpstarts 2019: New Dates! <\/a><\/p>\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-free-tools\/\">Tools to run and evaluate JTBD interviews<\/a><\/li><\/ul>\n<p class=\"wp-block-paragraph\"><strong>More episodes on Jobs to Be Done<\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/oberwasser-consulting.de\/podcast003\/\">I+U Episode 003 Jobs to Be Done Theory<\/a><\/li><li><a href=\"https:\/\/oberwasser-consulting.de\/podcast004\/\">I+U Episode 004 Jobs to Be Done Practice<\/a><\/li><li><a href=\"https:\/\/oberwasser-consulting.de\/podcast016\/\">I+U Episode 016 JTBD + Outcome Driven Innovation<\/a><\/li><li><a href=\"https:\/\/oberwasser-consulting.de\/kundeninterviews\/\">JTBD Interview Special Episodes 023-025<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Validity of facts without alternatives How do you prove qualitative results? Those who have identified the Jobs to Be Done, be it to improve products or even to initiate a new direction for the company, must be absolutely certain. A typical challenge of qualitative market research and with the risk of making gross mistakes. How [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","footnotes":""},"categories":[1403],"tags":[1295],"class_list":["post-1912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-innovateupgrade","tag-jtbd-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Qualitative market research &#8226; Oberwasser Consulting<\/title>\n<meta name=\"description\" content=\"How to make sure you have found the right jobs in Jobs to be Done projects and which tools and methods help you to do so.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oberwasser-consulting.de\/en\/qualitative-market-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualitative market research\" \/>\n<meta property=\"og:description\" content=\"How to make sure you have found the right jobs in Jobs to be Done projects and which tools and methods help you to do so.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oberwasser-consulting.de\/en\/qualitative-market-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Oberwasser Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-15T20:01:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-06T14:13:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/10\/user-research-appentwicklung.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"583\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caro Knopp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@peterrochel\" \/>\n<meta name=\"twitter:site\" content=\"@peterrochel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caro Knopp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/qualitative-market-research\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/qualitative-market-research\\\/\"},\"author\":{\"name\":\"Caro Knopp\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/#\\\/schema\\\/person\\\/30a8a4ebb26c263f84d9d82831b14329\"},\"headline\":\"Qualitative market research\",\"datePublished\":\"2020-06-15T20:01:30+00:00\",\"dateModified\":\"2023-04-06T14:13:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/qualitative-market-research\\\/\"},\"wordCount\":222,\"image\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/qualitative-market-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oberwasser-consulting.de\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/user-research-appentwicklung.jpg\",\"keywords\":[\"JTBD\"],\"articleSection\":[\"Podcast Innovate+Upgrade\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/qualitative-market-research\\\/\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/qualitative-market-research\\\/\",\"name\":\"Qualitative market research &#8226; 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