{"id":1908,"date":"2020-06-15T22:00:46","date_gmt":"2020-06-15T20:00:46","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/jobs-to-be-done-next-level\/"},"modified":"2026-08-10T18:27:20","modified_gmt":"2026-08-10T16:27:20","slug":"jobs-to-be-done-next-level","status":"publish","type":"post","link":"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-next-level\/","title":{"rendered":"Jobs to Be Done \u2013 Next Level"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13700831334\">Is demystification and a simpler picture coming from the JTBD?<\/h3>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.jimcdn.com\/app\/cms\/image\/transf\/dimension=650x10000:format=jpg\/path\/sf82da996f134d95b\/image\/i01865974822c99d6\/version\/1565972981\/wheel-of-progress-bringing-together-the-big-picture-of-jtbd.jpg\" alt=\"wheel of progress - bringing together the big picture of jtbd \"\/><\/figure>\n<p class=\"wp-block-paragraph\">Eckhart B\u00f6hme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and reduce complexity.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13700831934\">Subscribers will receive each new episode automatically!<\/h3>\n\n<p class=\"wp-block-paragraph\">To instantly get every new episode with no risk of missing out on your player, subscribe to Innovate+Upgrade 100 for free! e.g. for:<\/p>\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/itunes.apple.com\/de\/podcast\/innovate-upgrade\/id1354901024?mt=2\" target=\"_blank\">iTunes <\/a> <a rel=\"noreferrer noopener\" href=\"https:\/\/overcast.fm\/itunes1354901024\/innovate-upgrade\" target=\"_blank\">Overcast <\/a> <a rel=\"noreferrer noopener\" href=\"https:\/\/open.spotify.com\/show\/3SqBnkjyuW2RPfUIZXgA06#upsell\" target=\"_blank\">Spotify <\/a> <a rel=\"noreferrer noopener\" href=\"http:\/\/innovateupgrade.radio.de\/\" target=\"_blank\">radio.de<\/a> <br\/><\/p>\n\n<h4 class=\"wp-block-heading\" id=\"cc-m-header-13700832734\">You can also listen to Episode 037 directly here:<\/h4>\n\n<iframe src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/jtbd-next-level\/id1354901024?i=1000447130956&#038;itsct=podcast_box&#038;itscg=30200\" height=\"175px\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" allow=\"autoplay *; encrypted-media *;\" style=\"width: 100%; max-width: 660px; overflow: hidden; border-top-left-radius: 10px; border-top-right-radius: 10px; border-bottom-right-radius: 10px; border-bottom-left-radius: 10px; background-color: transparent; background-position: initial initial; background-repeat: initial initial;\"><\/iframe>\n\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13700832934\">Learn more about JTBD and customer-centric innovation<\/h3>\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/oberwasser-consulting.de\/podcast003\/\">About Eckhart B\u00f6hme + JTBD Introduction (Episode 003)<\/a><\/li><li><a href=\"https:\/\/www.eventbrite.de\/e\/jobs-to-be-done-jtbd-tagesseminar-in-frankfurt-tickets-56914630191?discount=podcast\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"  (&#xF6;ffnet in neuem Tab)\">JTBD Jumpstart with podcast special conditions<\/a><\/li><li><a href=\"https:\/\/oberwasser-consulting.de\/en\/tag\/events-en\/\">Here about the performance dates and free webinars<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>Is demystification and a simpler picture coming from the JTBD? Eckhart B\u00f6hme and Peter Rochel report on the latest developments and a new JTBD model that they are currently developing. The two have developed a new model that integrates the existing models. It should also be both a tool and a means of communication and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","footnotes":""},"categories":[1403],"tags":[1295,1310],"class_list":["post-1908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-innovateupgrade","tag-jtbd-en-2","tag-wop-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jobs to Be Done \u2013 Next Level &#8226; Oberwasser Consulting<\/title>\n<meta name=\"description\" content=\"Eckhart B\u00f6hme and Peter Rochel report on the current state of development and a new JTBD model they are developing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-next-level\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jobs to Be Done \u2013 Next Level\" \/>\n<meta property=\"og:description\" content=\"Eckhart B\u00f6hme and Peter Rochel report on the current state of development and a new JTBD model they are developing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-next-level\/\" \/>\n<meta property=\"og:site_name\" content=\"Oberwasser Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-15T20:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T16:27:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/10\/wheel-of-progress-bringing-together-the-big-picture-of-jtbd.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"893\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caro Knopp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@peterrochel\" \/>\n<meta name=\"twitter:site\" content=\"@peterrochel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caro Knopp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jobs-to-be-done-next-level\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jobs-to-be-done-next-level\\\/\"},\"author\":{\"name\":\"Caro Knopp\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/#\\\/schema\\\/person\\\/30a8a4ebb26c263f84d9d82831b14329\"},\"headline\":\"Jobs to Be Done \u2013 Next Level\",\"datePublished\":\"2020-06-15T20:00:46+00:00\",\"dateModified\":\"2026-08-10T16:27:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jobs-to-be-done-next-level\\\/\"},\"wordCount\":136,\"image\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jobs-to-be-done-next-level\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oberwasser-consulting.de\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/wheel-of-progress-bringing-together-the-big-picture-of-jtbd.jpg\",\"keywords\":[\"JTBD\",\"WoP\"],\"articleSection\":[\"Podcast Innovate+Upgrade\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jobs-to-be-done-next-level\\\/\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/jobs-to-be-done-next-level\\\/\",\"name\":\"Jobs to Be Done \u2013 Next Level &#8226; 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