{"id":1883,"date":"2020-06-15T21:25:53","date_gmt":"2020-06-15T19:25:53","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/in-conversation-with-bob-moesta\/"},"modified":"2021-05-12T08:37:39","modified_gmt":"2021-05-12T06:37:39","slug":"in-conversation-with-bob-moesta","status":"publish","type":"post","link":"https:\/\/oberwasser-consulting.de\/en\/in-conversation-with-bob-moesta\/","title":{"rendered":"Bob Moesta about Jobs to Be Done"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13684013234\">No customer job = No innovation<\/h3>\n\n<p class=\"wp-block-paragraph\">In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations.<\/p>\n\n<p class=\"wp-block-paragraph\">This episode is in English.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.jimcdn.com\/app\/cms\/image\/transf\/dimension=650x10000:format=jpg\/path\/sf82da996f134d95b\/image\/i593146563d4e3fe5\/version\/1554557839\/milkshake-man-and-godfather-of-jobs-to-be-done-bob-moesta.jpg\" alt=\"Milkshake Man and Godfather of Jobs to Be Done Bob Moesta\"\/><figcaption>Bob Moesta &#8211; Forefather of Jobs to Be Done Theory <\/figcaption><\/figure>\n<p class=\"wp-block-paragraph\"><strong>Subscribers will receive each new episode automatically!<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">To instantly get every new episode with no risk of missing out on your player, subscribe to Innovate+Upgrade 100 for free! e.g. for:<\/p>\n\n<a href=\"https:\/\/podcasts.apple.com\/de\/podcast\/innovate-upgrade\/id1354901024?mt=2\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-93 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-apple-podcast.png\" alt=\"\" width=\"171\" height=\"41\"\/><\/a><a href=\"https:\/\/open.spotify.com\/show\/3SqBnkjyuW2RPfUIZXgA06#upsell\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-97 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-spotify.png\" alt=\"\" width=\"113\" height=\"41\"\/><\/a><a href=\"http:\/\/innovateupgrade.radio.de\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-95 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-radio-de.png\" alt=\"\" width=\"113\" height=\"41\"\/><\/a>\n\n<h4 class=\"wp-block-heading\" id=\"cc-m-header-13684014534\">You can also listen to Episode 029 directly here:<\/h4>\n\n<iframe src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/bob-moesta-architekt-der-jobs-to-be-done-theorie\/id1354901024?i=1000434310244&#038;itsct=podcast_box_player&#038;itscg=30200&#038;theme=auto\" height=\"175px\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" allow=\"autoplay *; encrypted-media *;\" style=\"width: 100%; max-width: 660px; overflow: hidden; border-top-left-radius: 10px; border-top-right-radius: 10px; border-bottom-right-radius: 10px; border-bottom-left-radius: 10px; background-color: transparent;\"><\/iframe>\n\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13684015134\">About: Bob Moesta<\/h3>\n\n<p class=\"wp-block-paragraph\">Bob is one of the main architects of Jobs to Be Done Theory, founder and CEO of The Re-Wired Group. In the mid-1990s, Bob developed jobs to be done theory alongside Havard Business School Professor Clayton Christensen. Since then, he has continuously applied them, further developed them and optimised them for the challenges in their day-to-day business.<\/p>\n\n<p class=\"wp-block-paragraph\">As a teacher, visual thinker and creator in almost every industry, Bob has helped develop more than 3,500 new products. <\/p>\n\n<p class=\"wp-block-paragraph\">He is a Fellow of the Clayton Christensen Institute, as well as a visiting lecturer at Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University&#8217;s Kellogg School of Management.<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13684046234\">Also in this episode:<\/h3>\n\n<ul class=\"wp-block-list\"><li>What was actually made of the milkshake job<\/li><li>Ways to find Jobs to Be Done with artificial intelligence<\/li><li>Evaluation of JTBD interviews and qualitative data<\/li><li>Challenge in the B2B context<\/li><\/ul>\n<h3 class=\"wp-block-heading\" id=\"cc-m-header-13684015334\">All episode links:<\/h3>\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/oberwasser-consulting.de\/jobs-to-be-done-workshops\/\">Jobs to Be Done Workshops: New Dates! <\/a><\/p>\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-free-tools\/\">Tools to run and evaluate JTBD interviews<\/a><\/li><\/ul>\n<p class=\"wp-block-paragraph\"><strong>Literature references from this episode (Amazon <\/strong> <strong>Partner Links)<\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/amzn.to\/2I2kUgl\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The Jobs-to-be-Done Handbook&#x2028; (&#xF6;ffnet in neuem Tab)\">The Jobs-to-be-Done Handbook<\/a><\/li><li><a href=\"https:\/\/www.harpercollins.com\/9780062851833\/the-prosperity-paradox\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"  (&#xF6;ffnet in neuem Tab)\">Clayton M. Christensen &#8211; The Prosperity Paradox<\/a><\/li><li><a href=\"https:\/\/amzn.to\/2UA01iy\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"  (&#xF6;ffnet in neuem Tab)\">Preorder for Bob&#8217;s new book Choosing College<\/a><\/li><\/ul>\n<p class=\"wp-block-paragraph\"><strong>More episodes on Jobs to Be Done<\/strong><\/p>\n\n<ul class=\"wp-block-list\"><li><a href=\"http:\/\/oberwasser-consulting.de\/podcast003\/\">I+U Episode 003 Jobs to Be Done Theory<\/a><\/li><li><a href=\"https:\/\/oberwasser-consulting.de\/podcast004\/\">I+U Episode 004 Jobs to Be Done Practice<\/a><\/li><li><a href=\"https:\/\/oberwasser-consulting.de\/podcast016\/\">I+U Episode 016 JTBD + Outcome Driven Innovation<\/a><\/li><li><a href=\"https:\/\/oberwasser-consulting.de\/kundeninterviews\/\">JTBD Interview Special Episodes 023-025<\/a><\/li><\/ul>","protected":false},"excerpt":{"rendered":"<p>No customer job = No innovation In this podcast episode, Peter Rochel talks to Bob Moesta, one of the main architects of Jobs to Be Done Theory. In addition to some JTBD history, it is about the real world practice in the development of sustaining-, efficiency-, or market-creating innovations. This episode is in English. Subscribers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","footnotes":""},"categories":[1403],"tags":[1295],"class_list":["post-1883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-innovateupgrade","tag-jtbd-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bob Moesta about Jobs to Be Done &#8226; Oberwasser Consulting<\/title>\n<meta name=\"description\" content=\"Peter Rochel and Bob Moesta, the main architect of Jobs to Be Done Theory on Everyday Practice in The Development of Innovations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oberwasser-consulting.de\/en\/in-conversation-with-bob-moesta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bob Moesta about Jobs to Be Done\" \/>\n<meta property=\"og:description\" content=\"Peter Rochel and Bob Moesta, the main architect of Jobs to Be Done Theory on Everyday Practice in The Development of Innovations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oberwasser-consulting.de\/en\/in-conversation-with-bob-moesta\/\" \/>\n<meta property=\"og:site_name\" content=\"Oberwasser Consulting\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-15T19:25:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-12T06:37:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/10\/milkshake-man-and-godfather-of-jobs-to-be-done-bob-moesta.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"974\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caro Knopp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@peterrochel\" \/>\n<meta name=\"twitter:site\" content=\"@peterrochel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Caro Knopp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/in-conversation-with-bob-moesta\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/in-conversation-with-bob-moesta\\\/\"},\"author\":{\"name\":\"Caro Knopp\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/#\\\/schema\\\/person\\\/30a8a4ebb26c263f84d9d82831b14329\"},\"headline\":\"Bob Moesta about Jobs to Be Done\",\"datePublished\":\"2020-06-15T19:25:53+00:00\",\"dateModified\":\"2021-05-12T06:37:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/in-conversation-with-bob-moesta\\\/\"},\"wordCount\":334,\"image\":{\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/in-conversation-with-bob-moesta\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oberwasser-consulting.de\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/milkshake-man-and-godfather-of-jobs-to-be-done-bob-moesta.jpg\",\"keywords\":[\"JTBD\"],\"articleSection\":[\"Podcast Innovate+Upgrade\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/in-conversation-with-bob-moesta\\\/\",\"url\":\"https:\\\/\\\/oberwasser-consulting.de\\\/en\\\/in-conversation-with-bob-moesta\\\/\",\"name\":\"Bob Moesta about Jobs to Be Done &#8226; 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