{"id":10576,"date":"2026-08-11T12:54:50","date_gmt":"2026-08-11T10:54:50","guid":{"rendered":"https:\/\/oberwasser-consulting.de\/?p=10576"},"modified":"2026-08-11T12:59:08","modified_gmt":"2026-08-11T10:59:08","slug":"limiting-context","status":"publish","type":"post","link":"https:\/\/oberwasser-consulting.de\/en\/limiting-context\/","title":{"rendered":"Limiting Context"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-untersucht-die-umstande-nicht-die-kunden\">Examine the circumstances, not the customers.<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/07\/Constraints_16x9-1024x576.jpeg\" alt=\"Limiting context in Jobs to Be Done \" class=\"wp-image-3554\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/07\/Constraints_16x9-1024x576.jpeg 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/07\/Constraints_16x9-300x169.jpeg 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/07\/Constraints_16x9-768x432.jpeg 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/07\/Constraints_16x9-1536x864.jpeg 1536w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/07\/Constraints_16x9.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-uberall-zu-horen-wo-es-podcasts-gibt\">Listen wherever you get your podcasts:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Listen to I+U season 2, episode 021 right here<\/strong><\/p>\n\n\n\n<a href=\"https:\/\/podcasts.apple.com\/de\/podcast\/limitierender-kontext\/id1354901024?i=1000529919561\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-93 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-apple-podcast.png\" alt=\"\" width=\"171\" height=\"41\"><\/a><a href=\"https:\/\/open.spotify.com\/episode\/4MvzeouG5Bt6adwqXkg9HP\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-97 size-full\" src=\"http:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2019\/06\/listen-on-spotify.png\" alt=\"\" width=\"113\" height=\"41\"><\/a><a href=\"https:\/\/music.amazon.de\/podcasts\/4838bd28-7b97-4912-80cb-de39a6c75654\/episodes\/f0424103-f91b-485d-9aac-33e145804f9b\/innovate-upgrade-limitierender-kontext\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-2932\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png\" alt=\"\" width=\"168\" height=\"41\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-300x73.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE-768x187.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/ListenOn_AmazonMusic_button_Black_RGB_5X_DE.png 826w\" sizes=\"auto, (max-width: 168px) 100vw, 168px\" \/><\/a><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly96dW04cnkucG9kY2FzdGVyLmRlL29iZXJ3YXNzZXIucnNz\/episode\/cG9kLTYwZjZiZjcyOTU5NGU3MjY0NTI0NjQ?sa=X&#038;ved=0CAUQkfYCahcKEwi4laTb7sH8AhUAAAAAHQAAAAAQAQ\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2934\" src=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png\" alt=\"jobs to be done podcast\" width=\"162\" height=\"41\" srcset=\"https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-300x76.png 300w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-1024x259.png 1024w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x-768x195.png 768w, https:\/\/oberwasser-consulting.de\/wp-content\/uploads\/2021\/05\/DE_Google_Podcasts_Badge_8x.png 1200w\" sizes=\"auto, (max-width: 162px) 100vw, 162px\" \/><\/a>\n\n\n\n<iframe src=\"https:\/\/embed.podcasts.apple.com\/us\/podcast\/limitierender-kontext\/id1354901024?i=1000529919561&amp;itsct=podcast_box_player&amp;itscg=30200&amp;ls=1&amp;theme=auto\" height=\"175px\" frameborder=\"0\" sandbox=\"allow-forms allow-popups allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" allow=\"autoplay *; encrypted-media *;\" style=\"width: 100%; max-width: 660px; overflow: hidden; border-top-left-radius: 10px; border-top-right-radius: 10px; border-bottom-right-radius: 10px; border-bottom-left-radius: 10px; background-color: transparent;\"><\/iframe>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"tel:+4922116903859\" style=\"background-color:#0376a8\">What do you think about it? Leave us your comment on our voicemail +49 221 16903859<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Limiting context is context that restricts your solution options at the very moment the Job to Be Done needs doing. In this episode, Peter Rochel explains what defines it, which <a href=\"https:\/\/oberwasser-consulting.de\/en\/trigger-events-jtbd-progress-cycle\/\">events<\/a> have taken place beforehand and how it differs, for example, from the <a href=\"https:\/\/oberwasser-consulting.de\/en\/forces-in-the-jobs-to-be-done-model\/\">forces<\/a>. Limiting context (constraint) is one of the three core elements of the <a href=\"https:\/\/oberwasser-consulting.de\/en\/the-job-to-be-done-jtbd\/\">Jobs to be Done<\/a> method and of The Wheel of Progress framework. <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Put another way, the critical unit of analysis is the circumstance not the customer.&#8221;<\/p>\n<cite>2003, The Innovators Solution, Clayton M. Christensen and Michael E. Raynor <\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-das-ganze-bild-sehen-und-verstehen-jtbd-canvas\">See and understand the whole picture: the JTBD Canvas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Helps you describe customer jobs as simply as possible and as precisely as necessary:<a href=\"https:\/\/oberwasser-consulting.de\/en\/jobs-to-be-done-free-tools\/\"> The&nbsp;<strong>Wheel of Progress<\/strong>&nbsp;Canvas<\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-weitere-episoden-dazu-direkt-hier\">More episodes on this, right here<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/oberwasser-consulting.de\/en\/the-job-to-be-done-jtbd\/\">Here Peter Rochel explains in 4 minutes what else, beyond events, makes up a Job to Be Done<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/oberwasser-consulting.de\/en\/trigger-events-jtbd-progress-cycle\/\">Episode 057 I+U shot on trigger events<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/oberwasser-consulting.de\/auf-die-fragen-kommt-es-an-jtbd-meetup-35\/\">Clubhouse talk on customer interviews<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/oberwasser-consulting.de\/interview\/\">Special feature on JTBD interviews<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I+U podcast shot. In three minutes, Peter Rochel gets to the heart of what defines the JTBD element &#8220;limiting context&#8221;.<\/p>\n","protected":false},"author":2,"featured_media":3555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"1","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":"","footnotes":""},"categories":[1403],"tags":[1295,1405,1310],"class_list":["post-10576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast-innovateupgrade","tag-jtbd-en-2","tag-shot-en","tag-wop-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Limiting Context &#8226; Oberwasser Consulting<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Limiting Context\" \/>\n<meta property=\"og:description\" content=\"I+U podcast shot. 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